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Škoda Auto Supports Tour De France Femmes 2025 With Electrified Vehicle Fleet And Special Trophy
Škoda Auto is once again the main partner of the Tour de France Femmes avec Zwift, providing 32 electric and hybrid vehicles for the event. Race Director Marion Rousse will lead from an all-electric Enyaq 'Red Car'. This year's race, running from 26 July to 3 August, covers 1,165 kilometres across nine stages, making it the longest and most challenging edition yet.
Škoda Auto has been a key supporter of women's cycling since the Tour's inception in 2022. The company sponsors the Green Jersey for points classification leaders and has crafted a special trophy for this year's winner. The trophy, made from green crystal, celebrates Škoda's 130th anniversary with a unique design by the Škoda Design team.
The race spans from Vannes in Brittany to Châtel in the Alps, featuring sections through the Massif Central and Savoie Alps. Riders will face a record total ascent of 17,240 metres. Fans can follow updates and behind-the-scenes stories on WeLoveCycling.com and Instagram.
This year, Škoda provides a fleet of fully electric Enyaq models and plug-in hybrid Superb iV cars. These vehicles are equipped with advanced communication technology to support race operations. The Enyaq serves as the Red Car for Race Director Marion Rousse, ensuring smooth oversight of the event.
Martin Jahn, Škoda Auto Board Member for Sales and Marketing, expressed pride in their partnership with A.S.O., stating: "We are proud of our long-standing partnership with A.S.O. and of being part of the Tour de France Femmes avec Zwift since its beginning."
Connecting Fans Through Digital Platforms
Fans can engage with Škoda through various digital platforms during the race. WeLoveCycling.com offers tips and advice in its 'Find Your Tour' section. Additionally, updates are available via a new club on WLC Magazine's Instagram profile.
Cycling has been integral to Škoda Auto's heritage for 130 years. Last year, women's cycling drew over 80 million viewing hours across Europe and attracted 2.5 million social media fans. Škoda continues to support both men's and women's races globally.
Škoda's Broader Sponsorship Efforts
Beyond this event, Škoda sponsors major cycling races like the Tour de France and Vuelta a España. They also back domestic events such as L’Etape Czech Republic by Tour de France. Recently, they partnered with UCI for Mountain Bike and Gravel World Championships.
Škoda aims to be among Europe's top three best-selling brands by decade’s end through its "Next Level – Škoda Strategy 2030." They plan to expand in markets like India and North Africa while offering more electric models.
Škoda Auto operates globally with around 40,000 employees across nearly 100 markets. As part of Volkswagen Group for over three decades, they produce components like MEB battery systems at plants in several countries including China and India.
The company's commitment to innovation is evident as it strives to enhance efficiency across Volkswagen Group brands while maintaining its rich cycling heritage.
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