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Royal Enfield Partners With The Great Frog London For Unique Motorcycle And Apparel Collaboration
Royal Enfield, a leader in mid-size motorcycles, has partnered with The Great Frog, a renowned London-based jewellery brand. This collaboration merges motorcycling with rock 'n' roll-inspired jewellery through a custom chopper, a limited edition silver ring, and exclusive apparel. These creations will debut at the Bike Shed Moto Show in London from May 23 to 25.
The partnership celebrates authenticity and craftsmanship. At its core is a custom Royal Enfield Super Meteor 650, known for its cruising capability and elegant design. The motorcycle incorporates bespoke design elements inspired by The Great Frog's heritage in silver jewellery and music subcultures.
A limited edition sterling silver ring accompanies the motorcycle. Handmade by artisans in London, it reflects the collaboration's spirit. Additionally, a range of apparel embodying both brands' ethos will be available exclusively at The Great Frog stores in London, Los Angeles, and New York City.
Mohit Dhar Jayal, Chief Brand Officer at Royal Enfield, expressed excitement about the collaboration. "This collaboration with The Great Frog is a celebration of counterculture, craftsmanship, and our mutual love for timeless design. The custom-built Brit chopper on the Super Meteor 650 is a true work of art, handcrafted, raw, and full of character."
Reino Lehtonen-Riley from The Great Frog highlighted the project's modern approach. "Both TGF and Royal Enfield have stood the test of time have drawn upon their heritage to come together to distill this lineage and create a modern day interpretation of the early Brit chopper," he said.
Royal Enfield has been crafting motorcycles since 1901. Originating from British roots, they established manufacturing in Madras in 1955. Their bikes are known for being engaging and fun to ride. They offer models like the Classic 650 and Interceptor 650 twins.
Royal Enfield fosters a passionate community through events like Motoverse in Goa and Himalayan Odyssey over challenging terrains. With over 2000 stores in India and nearly 850 globally, they maintain technical centres in Bruntingthorpe, UK, and Chennai.
The company operates state-of-the-art production facilities near Chennai and has assembly units in Bangladesh, Nepal, Brazil, Thailand, Argentina, and Colombia. This global presence underscores their commitment to quality craftsmanship.
This collaboration between Royal Enfield and The Great Frog highlights shared values of authenticity and timeless design while celebrating their rich heritage through innovative creations that resonate with enthusiasts worldwide.
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