Rolls-Royce Cullinan (Series II) Redefined By Urban Makes Exclusive Debut At Goodwood Festival Of Speed
The Rolls-Royce Cullinan (Series II) Redefined by Urban was unveiled at the Goodwood Festival of Speed on 10 July. This event marked the global debut of the vehicle, showcasing its enhanced design and features. Positioned prominently at Urban's largest stand to date, the unveiling was led by Simon Dearn, founder of Urban Automotive.
Urban Automotive has elevated its Widetrack styling programme for the Cullinan with a comprehensive redesign. The new model includes a full replacement carbon fibre bonnet. These enhancements aim to provide an elegant yet dynamic appearance, enhancing the car's road presence significantly.
The Series II model boasts several upgrades, including carbon fibre wheel arch and sill extensions. These frame 24-inch Urban-Vossen UV-8 Fully Forged black alloy wheels equipped with Yokohama Advan Sport tyres. This setup enhances the vehicle's stance and gives it a more aggressive look on the road.
Additional styling improvements feature a full replacement carbon fibre bonnet with exposed details. The front and rear bumpers have been restyled, incorporating a visual carbon splitter at the front and an integrated diffuser with billet aluminium exhaust tips at the rear. Upper and mid-rear spoilers in exposed carbon fibre complete these enhancements.
Urban Automotive emphasises OEM+ quality in its bespoke vehicle enhancements. The company designs and produces high-quality carbon fibre components in-house at its Milton Keynes facility. This commitment ensures durability and style that align with their brand standards.
Simon Dearn expressed pride in building on their first Cullinan Redefined by Urban's success. He stated, "We felt the Series II model needed a more aggressive look and some Urban enhancements to its design." The addition of vertical DRLs creates a unique signature look for the car's front.
Specifications and Pricing
The Rolls-Royce Cullinan (Series II) Redefined by Urban includes over 40 exclusive components. Key features include a body-coloured carbon fibre bonnet, restyled front bumper with extended blades, and signature vertical DRLs. The vehicle is available from £449,995.
The exterior styling also features colour-coded elements like the grille, side window trims, door handles, and lower door trims. Body-coloured Widetrack carbon fibre wheel arches and sill extensions add to its distinctive appearance.
About Urban Automotive
Founded in 2014, Urban Automotive is a leading UK luxury vehicle styling provider. Specialising in 'OEM Plus' design, they offer bespoke vehicle modification services from their Milton Keynes headquarters. They are renowned for producing high-quality carbon fibre styling kits for premium models.
The company's expertise in carbon fibre has positioned them as one of the UK's top manufacturers in this field. Their dedication to quality ensures that each modification meets high standards of style and durability.
This latest offering from Urban Automotive demonstrates their commitment to innovation in luxury vehicle personalisation while maintaining high standards of craftsmanship.


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