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RIDEVU In-Car Entertainment Service To Feature IMAX Enhanced Films In Mercedes-Benz Vehicles
RIDEVU, an in-car entertainment service by Sony Pictures Entertainment (SPE), will soon offer IMAX Enhanced movies from Sony's library in vehicles. Starting later this year, Mercedes-Benz models with the MBUX Entertainment Package Plus and an active Mercedes-Benz connect subscription will have access to this feature. This collaboration aims to bring a cinema-like experience to cars, featuring popular titles like 'Venom: The Last Dance' and 'Spider-Man: No Way Home'.
RIDEVU's integration with select original equipment manufacturers (OEMs) allows users to buy, rent, or stream thousands of movies. Initially available in the U.S., Japan, UK, Ireland, and Germany, this service connects Sony Pictures' films with advanced streaming technology for a unique in-car experience. Passengers can enjoy entertainment on up to six screens or on personal devices.
The IMAX Enhanced feature offers expanded aspect ratios and DTS:X sound in multiple languages. It is the only way to enjoy IMAX's signature picture and sound outside a theater. The collaboration between SPE, IMAX, and DTS leverages their strengths to provide high-quality content experiences both at home and on the go.
"By deepening our collaboration with IMAX, we're demonstrating our unwavering commitment to providing discerning consumers with immersive experiences that transform every journey," said Pete Wood, SVP of digital sales at SPE. "By delivering IMAX Enhanced content through RIDEVU, we are showcasing what is possible as we push the boundaries of content and audio delivery in the car starting in Mercedes-Benz models later this year."
Vikram Arumilli from IMAX expressed excitement about bringing fans closer to their favourite movie moments through immersive car experiences. Bill Neighbors from Xperi highlighted how this partnership bridges home and vehicle entertainment by offering personalised audio experiences directly in cars.
Magnus Östberg of Mercedes-Benz AG noted that integrating IMAX Enhanced and DTS audio into RIDEVU adds a new dimension to movie-watching in their vehicles. The large-format HD displays provide vibrant colours and immersive sound akin to a theatre experience.
Global Reach and Availability
Sony Pictures Entertainment operates globally under Tokyo-based Sony Group Corporation. Their operations include motion picture production, television networks, digital content creation, studio facilities operation, and new entertainment product development. SPE's Motion Picture Group includes Columbia Pictures and TriStar Pictures among others.
IMAX Corporation is known for its innovative entertainment technology that creates extraordinary audience experiences worldwide. With offices across major cities like New York and Tokyo, IMAX systems operate in 89 countries as of September 2024.
Xperi's Role
Xperi Inc., through its brands like DTS®, delivers technologies for exceptional consumer experiences worldwide. Their solutions power smart devices including connected cars while enhancing entertainment experiences such as those offered by RIDEVU.
DTS has been dedicated since 1993 to providing high-quality audio solutions across various platforms including mobile devices and home theatres. Their pioneering work ensures listeners everywhere enjoy engaging soundscapes.
Mercedes-Benz USA Overview
Mercedes-Benz USA (MBUSA), based in Atlanta distributes luxury vehicles across America offering diverse model lines from sporty SUVs to flagship sedans along with electric options too! MBUSA also handles marketing efforts ensuring customers receive top-notch service nationwide.
The collaboration between these companies showcases how technological advancements can enhance everyday journeys by transforming them into cinematic adventures right inside your car!
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