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Ram Brand Unveils 'Never Stop Being American' Marketing Campaign Celebrating American Culture
The Ram brand has launched a new marketing campaign, "Never Stop Being American," celebrating the essence of America and its traditions. This campaign introduces the brand's new tagline, "Nothing Stops Ram." The launch coincides with the return of the HEMI V-8 engine and Ram's re-entry into NASCAR. The campaign features a custom version of "The Star-Spangled Banner" by Kenny Wayne Shepherd, narrated by UFC's Dana White.
The announcement of the HEMI V-8 engine's return was made by Tim Kuniskis, global CEO of the Ram brand, during a live NASCAR event at Michigan International Speedway on June 8. Kuniskis stated, "Last weekend, we let our Ram customers know that we heard them loud and clear, and the HEMI V-8 is back." He emphasized that this marks the beginning of an exciting year for both the brand and its customers.
As part of America's 250th anniversary celebrations, Ram will serve as the exclusive truck sponsor for America250. This bipartisan organization is tasked with leading events commemorating the signing of the Declaration of Independence. Throughout this yearlong celebration, Ram will provide trucks for official events across the country and unveil a limited-edition A250 vehicle to mark this historic occasion.
Olivier Francois, Stellantis' global chief marketing officer, expressed that "Ram’s new campaign is an ode to America, its people, its culture and time-honored traditions." He highlighted that launching this campaign alongside the new tagline sets a memorable stage for both Ram and America's upcoming milestone celebration.
The "Ram-Demption" campaign was also launched at Michigan International Speedway. It features Tim Kuniskis driving a NASCAR concept truck at Darlington Raceway in South Carolina. The video showcases iconic elements like the Goodyear Blimp and jets flying overhead. Different versions of this video are being aired across NASCAR media and Ram's social media channels.
In addition to these campaigns, Ram continues to expand its product lineup with significant improvements in 2025 models. These include enhancements in their Light-Duty and Heavy Duty pickups as well as introducing new Sport Trucks. The brand has also launched a new Chassis Cab line aimed at improving customer experience in commercial sectors.
Innovations in Ram's Product Lineup
Ram offers a diverse range of vehicles including pickups like the Ram 1500 RHO known for its off-road performance per dollar. The ProMaster vans provide maximum cargo space among full-size cargo vans. The Power Wagon stands out as one of the most capable off-road full-size pickups available today.
Aligned under Stellantis Pro One commercial vehicle organization globally, Ram aims to maintain market competitiveness while enhancing growth through innovative products and services. Their offerings range from compact pickups like the Ram 700 to larger models such as the 5500 Chassis Cab.
The parent company celebrated its 100th anniversary on June 6, 2025. As part of Stellantis' portfolio, Ram continues to set benchmarks in key areas important to truck buyers such as torque capabilities with Cummins Turbo Diesel engines or luxury features found within models like Tungsten edition trucks equipped with air suspension systems offering superior ride quality compared against competitors' offerings within similar segments globally.
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