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Powering Dreams: Honda Celebrates Its Partnership With LA28 And Team USA
Honda's initial visit to the LA28 Olympic and Paralympic Games headquarters was filled with uncertainty. The team was exploring a potential partnership, unsure of what to expect. Inside, they found a detailed model of Los Angeles, showcasing the Games' spread across the city. Quotes from athletes about perseverance resonated deeply with Honda's ethos of "The Power of Dreams," a legacy from founder Soichiro Honda.
Over 65 years ago, Honda embarked on its American journey in Los Angeles. Despite being small motorcycle makers, they chose America for their first overseas sales operations. Their first general manager spent $100,000 of a $125,000 budget on a Pico Boulevard storefront, just 20 miles from today's headquarters. This commitment has been evident in their community involvement, from the Academy Awards debut in 1964 to supporting the Rose Parade for over 60 years.
Honda's partnership with LA28 and Team USA is more than marketing; it's about community support. The company believes in fully investing where they operate. This mindset is evident in their engineering efforts, like adaptive racing wheelchairs designed using robotics and motorsports expertise. U.S. Paralympic gold medalist Susannah Scaroni races in one such wheelchair, highlighting how belief needs support to soar.
Honda's commitment extends beyond products to innovative ideas sparked by the LA28 meeting. They envision electrified products as pace vehicles for races or e-scooters for Athletes Village transport. While plans are still forming, these ideas align with Honda's dream-driven philosophy.
The collaboration with LA28 and Team USA reflects Honda's gratitude to customers and communities that embraced them. Supporting the Olympic and Paralympic movement is a powerful way to express thanks to those who contributed to their success.
Honda engineers also support USA Bobsled/Skeleton through technical assistance at their HALO wind tunnel in Ohio. This helps U.S. competitors gain an aerodynamic edge because even milliseconds matter in competition.
The partnership isn't just about games or branding but embodies "The Power of Dreams." It echoes the spirit that led Honda's first general manager to invest heavily in Los Angeles and continues to drive product innovation that moves people emotionally and physically.
The City We've Always Belonged To
This new relationship with the U.S. Olympic and Paralympic movement aligns with Honda's long-standing presence in Los Angeles. It's not just about brand alignment but a heartfelt "thank you" to customers, communities, and business partners who have supported them over the years.
Inside Honda, there's pride in forming relationships with Team USA. The partnership resonates within the company because it's not just about events or platforms but embodies dreams that inspire extraordinary achievements.
Honda became a partner of LA28 and Team USA because they saw themselves reflected in it—in stories, dreams, and quiet conviction that extraordinary things are possible. The entire Honda team's passion continues bringing this belief to life.
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