Bugatti Celebrates Service Partners For Their Dedication To Excellence And Detail
Bugatti's founder, Ettore Bugatti, once said, "If comparable, it is no longer Bugatti." This guiding principle influences not just the cars but also the customer experience and vehicle upkeep. The brand honours its service partners globally through the Bugatti Service Excellence Program, established in 2021. This initiative acknowledges those who embody Bugatti's pursuit of perfection.
The program celebrated four regions in 2024: North America, Europe, the Middle East, and Asia. Bugatti UAE was awarded Global Service Partner of the Year for the Middle East and Asia. In North America, Bugatti Greenwich received recognition, while Bugatti Zurich was honoured in Europe. Additionally, Bugatti Vienna earned the Most Improved Service Partner award.
Bugatti's service teams are renowned for their engineering expertise and dedication to detail. These teams collaborate closely with the marque to realise its vision of unmatched performance and craftsmanship. Customers can trust that their vehicles are maintained by some of the most skilled professionals in the automotive industry.
Alexis Ploix, Director of Aftersales and Customer Service at Bugatti, stated: "Delivering a unique customer service requires us to pursue an equally incomparable approach to fostering collaboration with our partners. Together, in channeling Ettore Bugatti’s uncompromising ethos and passion for exceptional craftsmanship and detail, we have the power to make our customer service – and the ownership of a Bugatti – truly unmatched."
The mantra 'Power is in the small details' is central to Bugatti's philosophy. Service personnel visit Molsheim for Customer Service Accreditation Training. This program allows them to meet Molsheim-based teams, fostering teamwork and immersing themselves in Bugatti's values. It reinforces skills that continue to earn customer trust.
Ploix further expressed gratitude: "In recognizing the efforts of our highly trained and valued service partners to uphold this vision, we can ensure the depth of knowledge, expertise, and skill continues to be celebrated in Bugatti’s Tourbillon era. We would like to take this opportunity to thank each of our esteemed partners for their pursuit of perfection, and every discerning owner for joining the Bugatti family."
Throughout its history, Bugatti has prioritised precision and perfection in its customer relationships. This commitment remains strong today as they deliver exceptional service marked by dedication and excellence.


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