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Porsche Reports Strong U.S. Retail Sales Growth In First Half Of 2025
Porsche Cars North America, Inc. (PCNA) reported that their U.S. retail deliveries reached 19,812 vehicles in the second quarter of 2025. This marks a 4.91% rise from the first quarter of the same year. The company also achieved an 11.4% increase in sales for the first half of 2025 compared to the same period in 2024, making it their best half-year performance ever.
"Despite a volatile market, our sales remained strong and interest in our cars continued to grow, in large part because of the outstanding customer experience delivered by our Porsche Centers," said Timo Resch, President and CEO of PCNA. "Our commitment to choice is driving our success, with a mix of ICE, hybrid and fully electric cars contributing to these results. While there may be uncertainty across many industries at the moment, it’s been great to see that the passion amongst customers continues to thrive."
The Macan led sales with 14,563 units sold in the first half of 2025, reflecting a 21.32% increase from 2024. The Panamera also saw significant growth, with sales rising from 1,675 units in H1 2024 to 2,620 units in H1 2025. These figures highlight a robust demand for Porsche's diverse range of vehicles.
Sales for the iconic Porsche two-door sports cars, including the 911 and 718 models, reached a total of 9,103 units year-to-date. This represents a modest increase of 3.1% over the same period last year, indicating sustained interest among enthusiasts.
Porsche Approved Certified Pre-Owned (CPO) vehicle sales also experienced growth in the U.S., totaling 11,610 units during Q2 of 2025. This marks a notable rise of 15% compared to the same quarter in the previous year.
{TABLE_X}PCNA's report covers new car sales from April through June of 2025. The data reflects strong consumer interest across various models despite broader market uncertainties.
Porsche's U.S. Operations
Established in 1984, PCNA serves as the exclusive importer for several Porsche models including the Porsche 911 and Taycan among others. Headquartered in Atlanta since 1998, PCNA hosts North America's first Porsche Experience Center featuring driver development tracks and business facilities.
The company operates another Experience Center near Los Angeles with extensive educational modules and serves as headquarters for Porsche Motorsport North America. These centers enhance customer engagement by offering immersive experiences aligned with Porsche's brand values.
Dealer Network and Support
PCNA supports over 200 independently owned dealerships across the U.S., along with five studios and six satellite stores. They provide parts supply, service support, marketing initiatives, and training programs aimed at delivering exceptional customer experiences consistent with Porsche's legacy.
Porsche AG owns PCNA indirectly; its headquarters are located in Stuttgart, Germany. The brand's rich racing heritage includes over 30,000 motorsport victories worldwide.
The company's success is deeply rooted in its commitment to advancing vehicle performance while maintaining high standards for safety and efficiency over its storied history spanning more than seven decades.
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