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Porsche Achieves Record U.S. Retail Sales Of 76,167 Vehicles In 2024
Porsche Cars North America, Inc. (PCNA) has announced a new record for vehicle sales in the United States, with 76,167 units sold in 2024. This marks a one percent increase from the previous record set in 2023. Timo Resch, President and CEO of PCNA, expressed gratitude to customers, dealers, and employees for their roles in achieving this milestone.
The two-door sports cars saw notable growth throughout 2024. The 911 model achieved a record with 14,128 retail sales, marking a 20.8 percent rise compared to 2023. Meanwhile, the 718 model recorded deliveries of 5,698 units, reflecting a 25.9 percent increase over the previous year. Together, these models made up 26 percent of all Porsche vehicles sold in the U.S. during this period.
The Cayenne model also reached new heights with sales totaling 22,432 units—a record for the model and a 9.6 percent increase from last year. The Macan followed closely with sales of 25,180 units while Panamera sales reached 3,982 units.
Porsche's Certified Pre-Owned (CPO) program also experienced growth in 2024. CPO sales reached 43,249 units for the year, representing a significant increase of 12 percent compared to the previous year.
PCNA adheres to the U.S. Auto Industry Sales Release Schedule provided by Motor Intelligence. The company reports new car sales from January 4 to December 31 each year.
Company Background and Facilities
Established in 1984, PCNA is the exclusive importer of several Porsche models in the U.S., including the Porsche 911 and Taycan. Headquartered in Atlanta since 1998, it houses North America's first Porsche Experience Center featuring driver development tracks and business facilities.
A second Experience Center near Los Angeles includes an extensive driver development track and serves as headquarters for Porsche Motorsport North America.
Dealer Network and Support
PCNA supports over 200 independently owned dealerships across the U.S., along with four studios and five satellite stores. These entities provide parts, service, marketing support, and training to ensure customers receive top-tier experiences aligned with Porsche's legacy of performance and safety.
Porsche's success is deeply rooted in its racing heritage with over 30,000 motorsport victories to date. PCNA operates as an indirect wholly-owned subsidiary of Porsche AG based in Stuttgart, Germany.
This achievement highlights PCNA's commitment to offering diverse vehicle options while maintaining its reputation for excellence within the automotive industry.
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