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Porsche 911 Achieves Highest Model Loyalty In Sports Car Segment At S&P Global Mobility Awards
The Porsche 911 has been acknowledged for its exceptional model loyalty in the sports car category for the second year running. S&P Global Mobility, a leader in market intelligence and loyalty analytics, awarded this recognition based on an analysis of 2024 registrations. This accolade highlights the Porsche 911's enduring appeal, marking the ninth time it has received this honour since 2001.
Model loyalty is defined by households purchasing or leasing another vehicle of the same model after owning a new one. In 2024, the Porsche 911 stood out among 15 sports cars vying for top recognition. "The 911 tugs at your heartstrings, that puts a smile on your face every time you drive it and keeps you turning around to admire it after you’ve parked," stated Timo Resch, President and CEO of Porsche Cars North America.
Founded in 1984, Porsche Cars North America, Inc. (PCNA) serves as the exclusive U.S. importer for various models including the Porsche 911, 718 Boxster, and Taycan. Located in Atlanta since 1998, PCNA hosts the first Porsche Experience Center in North America. This facility features two driver development tracks and a business centre.
PCNA also operates another Experience Center near Los Angeles with an extensive driver development track and educational modules. The company supports over 200 independently owned dealerships across the U.S., ensuring customers receive top-notch service aligned with Porsche's legacy of performance and safety.
Porsche's success is deeply rooted in its racing heritage, boasting over 30,000 motorsport victories to date. This rich history underpins their commitment to advancing vehicle performance and efficiency. PCNA is an indirect subsidiary of Porsche AG, headquartered in Stuttgart, Germany.
For journalists seeking more information or media resources, photos and videos are accessible via the Porsche Press Database and Newsroom. The brand continues to engage with its audience through various social media platforms.
The enduring popularity of the Porsche 911 underscores its unique driving experience and emotional connection with owners. As Timo Resch expressed gratitude towards loyal customers, it's clear that many believe there truly is no substitute for this iconic sports car.
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