OMODA&JAECOO UK Recognised As Fleet Rising Star At Great British Fleet Awards 2025
OMODA&JAECOO UK has been honoured with the Fleet Rising Star award at the Great British Fleet Awards, hosted by Fleet World magazine. This accolade was presented during a formal dinner at the DoubleTree by Hilton in Milton Keynes. The award celebrates emerging brands making a notable impact in the UK's fleet sector. It follows a day of industry engagement at the Great British Fleet Event, which showcases influential figures and innovations shaping fleet mobility's future.
The judges commended OMODA&JAECOO for its impressive entry into the UK market, highlighting its robust product line designed for fleet operators and its innovative approach to electrification and sustainability. Chris Clayton, Head of Fleet at OMODA&JAECOO UK, expressed his delight: "To be recognised as the Fleet Rising Star at the Great British Fleet Awards less than 12 months after OMODA&JAECOO launched in the UK is such an honour."

Clayton further stated that this recognition reflects the dedication and passion of their team as they establish themselves in the UK market. He emphasised their commitment to providing innovative, sustainable solutions that meet customers' evolving needs. Their model lineup includes internal combustion engines (ICE), hybrids, and full electric vehicles (EVs), all offered at competitive prices crucial for modern businesses.
This achievement highlights OMODA&JAECOO UK's growing momentum and dedication to delivering high-quality mobility solutions tailored to UK fleets' changing demands. The company is part of Chery Holding Group, which entered the 2024 Fortune Global 500 list at position 385 with $39.1 billion in revenue.
OMODA focuses on design, intelligence, and sustainability, offering stylish vehicles with advanced technology aimed at Generation Z users. The name "OMODA" combines "O" for life and vitality with "MODA," representing modern fashion trends and a sustainable lifestyle focus.
Brand Expansion
The first model introduced in the UK is the OMODA 5. Meanwhile, JAECOO is a new off-road brand debuting in Europe. Its name blends "Jäger" (meaning "hunter") with "cool," reflecting both off-road and urban environments. JAECOO aims to set a new standard for urban off-roaders through innovation and world-class safety features.
With over a decade of experience from a joint venture with an established off-road manufacturer, JAECOO combines global expertise to deliver exceptional performance and intelligent technologies. Together, OMODA&JAECOO form one of the fastest-growing automotive brands globally, achieving 400,000 cumulative sales so far.
Their combined efforts aim to create forward-thinking brands that resonate with spirited new generations of car buyers worldwide.


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