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OMODA & JAECOO Research Reveals One In Three Sports Fans Travel Over 100 Miles For Matches
Sports enthusiasts in the UK are gearing up for the Investec Champions Cup and EPCR Challenge Cup finals in Cardiff this weekend. OMODA&JAECOO UK, the Official Automotive Partner of EPCR, has shared insights into the dedication of these fans. A survey by OnePoll reveals that 36% of fans would travel over 100 miles to support their team, with 15% journeying more than 150 miles.
The survey, involving 2,000 UK sports fans, highlights that two-thirds have pre-match rituals. These include wearing team colours or sticking to specific pre-game meals. Such habits underline the strong emotional ties fans have with their teams. As many prepare to head to Cardiff for the rugby finals, this research captures the essence of matchday devotion.
OMODA&JAECOO UK is a new player in the UK market and a proud supporter of European rugby tournaments. The company celebrates the passion and determination shared by sports fans and drivers alike. Victor Zhang, UK Country Director at OMODA&JAECOO UK, stated: "At OMODA&JAECOO, we understand that true passion knows no distance – and that goes for fans as much as drivers."
The collaboration between OMODA&JAECOO UK and EPCR began at the start of the 2024/25 season. This partnership reflects a mutual commitment to performance and innovation. As the Official Automotive Partner, OMODA&JAECOO supports tournament activities across Europe, including a prominent presence at this weekend's final.
OMODA&JAECOO is dedicated to facilitating meaningful journeys for fans and drivers alike. The brand introduces cutting-edge vehicles designed for every generation. This commitment extends beyond just transportation; it's about enhancing experiences on both roads and fields.
Survey Methodology
The online survey was conducted by OnePoll for OMODA&JAECOO UK Ltd., managed by Hannah Burgess Ltd. It adhered to the Market Research Society's code of conduct. Participants were double-opted in and compensated based on survey length and complexity. OnePoll is affiliated with MRS Company Partners, ESOMAR corporate membership, and the British Polling Council.
OMODA focuses on design, intelligence, and sustainability, offering stylish vehicles for Generation Z users. The name "OMODA" combines life vitality with modern fashion trends. JAECOO blends "hunter" with "cool," targeting urban off-road environments with innovative technology.
Together, OMODA&JAECOO is one of the fastest-growing global automotive brands. With over 400,000 sales so far, it is part of Chery Holding Group which entered the Fortune Global 500 list in 2024 at position 385 with $39.1 billion revenue.
The dedication of sports fans mirrors that of drivers who choose OMODA&JAECOO vehicles for their journeys. Both groups share a commitment to excellence and innovation as they pursue their passions across distances large or small.
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