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Nissan Frontier Wins Title Of Coolest Thing Made In Mississippi For 2025
The Nissan Frontier has been recognised as the "Coolest Thing Made in Mississippi" by winning the 2025 Mississippi Makers' Challenge. This accolade, organised by the Mississippi Manufacturers Association, highlights the vehicle's craftsmanship and innovation. The Frontier is produced at Nissan's Canton, Mississippi facility, with its engines manufactured at the Decherd, Tennessee powertrain plant.
"The rugged appearance, strong V6 engine, and capability are what makes the Frontier super cool. However, it is Nissan employees' dedication and passion that make our vehicles really stand out," said David Johnson, senior vice president, Manufacturing, Supply Chain Management and Purchasing, Nissan Americas. "Their hard work has made the Frontier a great product, and we are proud to be part of Mississippi's vibrant manufacturing community."
This year's competition saw 70 nominations from various manufacturers across Mississippi. The diversity within the state's manufacturing sector was evident. The Frontier emerged victorious after advancing through four rounds of public voting. In the final round, it secured over 41 percent of the votes.
The award ceremony took place at the Mississippi State Capitol on Thursday. It honoured not only the top four finalists but also celebrated the state's thriving manufacturing industry.
The 2025 Nissan Frontier boasts a refreshed design with enhanced towing capabilities and updated technology. All models feature a new front fascia, grille, and bumper. A telescopic steering wheel improves driver comfort. The long-wheelbase six-foot-bed configuration is now available on more models like PRO-4X and SL grades.
Towing ratings have increased to a maximum of 7,160 pounds. Additional updates include a larger 12.3-inch touchscreen on SV grades and higher models. A striking Afterburn Orange paint option is available for PRO-X/PRO-4X only, along with a new 17-inch wheel design.
Safety Enhancements
Standard safety features now include Lane Departure Warning, Blind Spot Warning, Rear Cross Traffic Alert, Rear Parking Sensors, High Beam Assist, and Intelligent Cruise Control. The 2025 Frontier also offers the Nissan Maintenance Care program with three pre-paid oil changes for up to two years or 24,000 miles.
Nissan Canton Plant's Role
Victor Taylor, vice president of Manufacturing at Canton Vehicle Assembly Plant in Nissan U.S., stated: "The craftsmanship from Canton employees ensures that our vehicles perform at their very best - making it a reliable, versatile, and capable truck." He added that this recognition celebrates their employees' efforts and commitment.
For over two decades, the Nissan Canton Vehicle Assembly Plant has been producing quality vehicles for customers. Since its opening in 2003 as Mississippi's first automotive production facility, it has significantly contributed to economic development in the state.
About Mississippi Manufacturers Association
The Mississippi Manufacturers Association (MMA) has been representing industry interests in the Magnolia State since 1951. Now in its fourth year, their Mississippi Makers' Challenge begins with a two-week nomination period followed by four voting rounds. This contest celebrates Mississippi's workforce and showcases remarkable products made locally.
The dedication of Nissan employees plays a crucial role in making their vehicles stand out in terms of quality and performance. Their hard work contributes significantly to both product excellence and community pride within Mississippi's manufacturing landscape.
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