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Letchworth Welcomes First Renault Retailer Featuring New Corporate Identity And Enhanced Customer Experience
Renault has expanded its presence in the UK by opening a new dealership in Letchworth, Hertfordshire. This marks the first time in over ten years that Renault has had a presence in the area. The new facility, located on Icknield Way near the A1, is notable for being the first to showcase Renault's updated 'R Store' corporate identity.
The dealership represents a significant investment of nearly £500,000 by Letchworth Autoways, a company with deep roots in the community since 1974. This new site spans 1.5 acres and includes a showroom for six Renault models and space for up to 100 approved used Renew vehicles. It also features an 11-bay workshop with dedicated LCV ramps and offers 24/7 EV charging facilities.
The updated 'R Store' identity aims to create a more inviting atmosphere for customers while highlighting the vehicles on display. This includes semi-open offices, discussion tables, and dedicated handover zones. The design also incorporates optimised displays of vehicles and colour options to enhance customer experience.
Senior Renault UK management attended the opening ceremony to celebrate this milestone with the Letchworth team. Adam Wood, Managing Director of Renault UK, expressed his enthusiasm about the new facility: "Letchworth Autoway's decision to join the Renault retail network at this pivotal time perfectly illustrates the ever-growing strength and appeal of our brand."
Letchworth Autoways was attracted to Renault due to its award-winning vehicle lineup, including models like the Renault 5 E-Tech electric, which was named International Car of the Year 2025. The dealership's opening has created several new roles, adding to the existing team of 30 employees who previously worked at another franchise at this location.
Paul Callis, Managing Director of the new site, shared his excitement: "We are incredibly excited to be appointed representation for Renault in the home counties and proud that our facility is the first to feature the new 'R Renault corporate identity."
The strategic expansion aligns with Renault's broader goals under its 'Renaulution' plan. This initiative focuses on transforming Renault into a more competitive and electrified brand while embodying modernity and innovation in technology and mobility services.
Located at Icknield Way, Letchworth Garden City SG6 1TD, this new dealership is set to offer customers an enhanced retail experience by combining Renault's acclaimed vehicle range with Letchworth Autoway's expertise in serving local drivers.
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