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Mopar Expands Affiliated Accessories Program With Over 1,000 New Offerings For Vehicle Customisation
Mopar has significantly expanded its accessories program for Chrysler, Dodge, Jeep, and Ram vehicles in the U.S. This initiative offers over 1,000 new accessories from trusted aftermarket brands. Customers can now enjoy a broader range of options to personalise or enhance their vehicles. These accessories are available online through the Mopar eStore or at local dealerships.
Matt Godfrey, general sales manager at Golling Chrysler, Dodge, Jeep and Ram in Bloomfield Hills, Michigan, noted the positive impact of the expanded program. "The Mopar Affiliated Accessories program enhances customer experience by offering easy access to the most popular accessories that buyers crave," said Godfrey. "We've seen a definite increase in the amount of upfits from the program and at the end of the day, our dealership and our customers win with this one-stop-shop option."
The Mopar Affiliated Accessories program collaborates with over 40 suppliers to offer a diverse selection of items. These include AccuAir Lift Kits, Baja Designs Lighting, Curt Towing Accessories, and many more. Each accessory is reviewed by Mopar for proper fitment and is guaranteed by individual suppliers.
Darren Bradshaw, senior vice president of Mopar North America, emphasised the convenience offered by this initiative. "We’re partnering with our most trusted and popular suppliers to enhance convenience and accessory choice options for customers and dealers," he stated. The aim is to provide a seamless shopping experience while expanding business opportunities.
Customers can explore original and affiliated parts on the Mopar eStore. The platform now includes new Mopar Affiliated Accessories for easy browsing and purchasing. Items ordered online are delivered to dealerships for pickup or installation.
Mopar's history dates back to 1937 when it started as a line of antifreeze products. Over time, it has evolved into a global brand representing genuine parts and authentic accessories for Stellantis vehicles. Known for its performance parts during the muscle-car era in the 1960s, Mopar continues to integrate service, parts, and customer care operations worldwide.
The expanded accessories program reflects Mopar's commitment to enhancing customer satisfaction through quality products and services. By collaborating with reputable suppliers, Mopar ensures that customers have access to reliable options for vehicle customisation.
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