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Mitsubishi Motors Confirms New Battery Electric Vehicle Launching In North America By Summer 2026
Mitsubishi Motors North America, Inc. (MMNA) has announced a significant step in its Momentum 2030 strategy by introducing a new battery electric vehicle (BEV) for the U.S. and Canadian markets. This BEV will be developed in collaboration with Nissan Motor Co., Ltd., based on the next-generation Nissan LEAF. The vehicle is set to be available at dealerships across both countries by summer 2026.
Mark Chaffin, president and CEO of MMNA, expressed enthusiasm about the company's progress in the U.S. market. "Mitsubishi Motors is on an upward trajectory, especially in the United States," he stated. The Momentum 2030 plan aims to launch a new or significantly revised vehicle each year from 2026 to 2030, starting with the recent debut of the 2025 Outlander SUV.
The Momentum 2030 strategy outlines four key objectives: electrification, product lineup expansion, modernized retail sales models, and network growth. This comprehensive plan aims to strengthen Mitsubishi's presence in North America by offering a diverse range of vehicles powered by advanced-technology internal combustion engines, hybrids, plug-in hybrids, and electric vehicles.
Chaffin emphasized that Momentum 2030 is more than just a business plan; it serves as a rallying cry for employees, dealer partners, and customers. "Our plan is clear, our path is mapped out," he said. The introduction of this new BEV will provide customers with various technology options to suit their needs.
The collaboration with Nissan underscores Mitsubishi's commitment to innovation and sustainability. By leveraging Nissan's expertise in electric vehicles through the next-generation LEAF platform, Mitsubishi aims to deliver cutting-edge technology to its customers while reinforcing its long-term business goals in North America.
Further details regarding the new BEV's name, imagery, technical specifications, pricing, and availability will be disclosed in future announcements. This strategic move highlights Mitsubishi's dedication to providing high-quality vehicles tailored to customer preferences while ensuring a sustainable future for the company globally.
Mitsubishi Motors North America operates through approximately 330 dealer partners across the United States. The company's headquarters are located in Franklin, Tennessee, with additional corporate operations in California, Georgia, Michigan, and New Jersey.
The Momentum 2030 initiative also envisions a modernized retail sales model alongside plans for network expansion and increased sales growth. With these efforts, MMNA aims to nearly double its current product lineup from four vehicles by incorporating advanced technologies into its offerings.
This announcement reinforces Mitsubishi's commitment to its North American business plan and marks an important milestone in achieving its long-term objectives under Momentum 2030.
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