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MINI USA Showcases Brand Spirit And New Convertible Model At Miami Swim Week 2025
MINI USA is making waves at Miami Swim Week by launching new models, including the MINI Convertible. The brand has partnered with PARAISO Miami Swim Week and Sports Illustrated Swimsuit to enhance its presence. These collaborations aim to boost awareness and celebrate MINI's iconic spirit through engaging events and creative displays.
"We are excited to celebrate MINI’s rebellious spirit and our new MINI Convertible at Miami Swim Week," said Kate Alini, Department Manager, Marketing, Product & Strategy, MINI USA. "MINI has always been a canvas for creative expression and our partnerships with PARASIO and Sports Illustrated Swimsuit allow us to engage with fashion-forward audiences and showcase the creativity and innovation that MINI stands for."
MINI USA's collaboration with PARAISO Miami Swim Week brings a vibrant presence to the event. This includes sponsoring designers Leslie Amon, Azulu, and Oceanus, who will display their creations on wrapped MINIs at the runway show. Leslie Amon will also drive a specially designed MINI Convertible around Miami Beach, capturing exclusive content.
In partnership with Sports Illustrated Swimsuit, MINI USA will feature prominently at the SI Swimsuit pool party and runway event at W South Beach. As the official vehicle of SI Swimsuit 2025, MINI's new convertibles will be showcased as part of this high-profile collaboration. The brand is also featured on the back cover of the annual Sports Illustrated Swimsuit edition.
The partnership between MINI USA, PARAISO Miami Swim Week, and Sports Illustrated Swimsuit highlights a shared commitment to self-expression and cultural vibrancy. These collaborations create unique experiences that invite audiences to view these brands through a fresh lens. The events are designed to be exciting and fun while celebrating individuality.
MINI's broader collaboration with Sports Illustrated Swimsuit includes activations at various culturally relevant events throughout the year. This includes recent engagements at golf and horse-racing events, with more programs planned. These initiatives reflect MINI's playful approach to cultural moments.
About PARAISO Miami Swim Week
PARAISO Miami Swim Week has been a leading platform for swimwear and resort wear for over 20 years. Known as an epicenter for fashion innovation, it hosts experiential events that unite fashion, wellness, beauty, and lifestyle brands. In 2025, PARAISO celebrates the launch of SIHOF: Swimwear Icons Hall of Fame.
This year's PARAISO events run from May 28 to June 1 in Collins Park across Miami Beach. The lineup features top-tier talent and industry creators in a series of must-see events that highlight originality and discovery in design, music, wellness, art, and social media.
The Influence of Sports Illustrated Swimsuit
The Sports Illustrated Swimsuit issue is an iconic symbol in pop culture known for launching successful careers in media and fashion. It champions body confidence and self-expression while connecting diverse audiences through digital content. The platform remains dedicated to providing inspirational media that speaks to wellness, travel, style, and beauty.
For more information about MINI USA's participation in Miami Swim Week or details about PARAISO Miami Swim Week or Sports Illustrated Swimsuit issue activities during this period can be found on their respective websites.
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