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MINI USA And Barry's Collaborate To Promote Community And Inclusivity In Fitness
MINI USA and Barry's, a global fitness brand, have announced a strategic partnership. This collaboration makes MINI the official car of Barry's summer events. Both brands are known for their focus on community and inclusivity. Together, they aim to offer a unique fitness and lifestyle experience across the United States, blending Barry's energetic workouts with MINI's spirited driving culture.
This summer, Barry’s instructors will use MINI vehicles in their daily routines at locations in the Hamptons, Chicago, and Los Angeles. These cars will be part of their commute to studios and other destinations. Additionally, Barry’s will host MINI-themed classes called "RUN x LIFT: Full Throttle with MINI." Participants in these sessions will receive MINI merchandise and complimentary shakes from the Fuel Bar at Chicago and Los Angeles locations.
The partnership aims to inspire individuals to lead healthier lives within a supportive community. Kate Alini, Head of Marketing at MINI USA, expressed excitement about working with Barry's. She stated, "We are excited to partner with Barry's, a brand that shares our commitment to community, inclusivity and fun." This collaboration promises to enhance the experience for Barry’s clients both inside and outside the gym.
Barry's offers its signature 50-minute class called RUN X LIFT. This session combines cardio intervals on treadmills with strength training exercises on the floor. The Fuel Bars at Barry’s provide pre-and post-workout shakes designed to support fitness goals and recovery for participants.
Dan Rabinovich from Barry’s highlighted the shared values between the two brands. He said, "Barry’s has always been about bringing people together and creating an inclusive space where everyone feels empowered." The partnership extends this energy beyond studio walls into everyday life, offering new ways for their community to connect.
The partnership began in June and will continue through September. Additional activities are planned for next month to further engage participants. This initiative reflects both brands' dedication to fostering a sense of belonging among their communities while promoting active lifestyles.
About MINI USA
MINI operates as an independent brand under BMW Group in the US. Based in Woodcliff Lake, New Jersey, it includes marketing and sales operations for MINI vehicles nationwide. Since 2002, when MINI Cooper models were introduced in America, the brand has expanded its lineup to five distinct vehicles available through 105 dealerships across the country.
About Barry's
Barry's originated high-energy cardio and strength interval training workouts in 1998 in Los Angeles. It pioneered boutique fitness globally and evolved into a lifestyle brand offering innovative classes both physically and digitally through platforms like Barry’s X. With 93 studios worldwide across 16 countries, Barry’s continues to engage its Fit Fam community with diverse workout experiences.
Barry’s has expanded its offerings beyond its original workout format by introducing classes such as LIFT focusing on strength training and RIDE featuring high-intensity indoor cycling paired with lifting exercises.
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