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MINI Supports 'She Inspires Me' Car Boot Sale To Benefit Women For Women International
MINI recently supported the 'She Inspires Me' Car Boot Sale at Selfridges, an event aimed at raising funds for Women For Women International. Since its inception in 2016, this initiative has generated £1.2 million. The event featured six MINI Countryman boots showcasing fashion items, while visitors enjoyed interactive experiences and a game offering various prizes.
The 'She Inspires Me' Car Boot Sale took place on Saturday, 17 May 2025, at Selfridges in Central London. This unique event offered attendees a chance to purchase new, past-season, vintage, and pre-loved designer fashion donated by luxury brands. The sale is known as the "chicest car boot sale ever" and supports women in conflict-affected areas.
Since its founding in 1993, Women For Women International has empowered over 575,000 women across 17 countries affected by conflict. The organisation focuses on teaching skills that help women rebuild their families and communities. The funds raised from the car boot sale contribute to this mission.
This year's event featured six MINI Countryman boots filled with pre-loved fashion items and new season essentials. Visitors could also enjoy a photo opportunity inspired by iconic movie moments from the 1950s and 1960s. Additionally, there were dedicated brand spaces for the MINI Cooper and MINI John Cooper Works models.
Guests had the opportunity to participate in a boot-based game with chances to win MINI branded merchandise or tickets to events like the 2025 Goodwood Festival of Speed or The Devil Wears Prada in London. Alongside these activities, members of the new MINI family were on display, including models like the MINI Cooper Convertible and MINI Aceman John Cooper Works.
The BMW Group is renowned for its premium automobile and motorcycle brands: BMW, MINI, Rolls-Royce, and BMW Motorrad. With over 30 production sites worldwide and sales networks in more than 140 countries, it leads the global market. In 2024 alone, they sold over 2.45 million passenger vehicles and more than 210,000 motorcycles globally.
Sustainability at BMW Group
The BMW Group's success stems from long-term planning and responsible actions. Sustainability is integral to their corporate strategy, encompassing everything from supply chain management to product lifecycle completion. In 2024, they reported a profit before tax of €11 billion on revenues of €142.4 billion with a workforce of 159,104 employees as of December that year.
The 'She Inspires Me' Car Boot Sale highlights how collaborations can make a significant impact on global issues like women's empowerment in conflict zones. By combining luxury fashion with charitable efforts, events like these continue to support vital causes while engaging communities worldwide.
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