Click it and Unblock the Notifications
Mercedes-Benz USA Appoints Lucy Liu As Official Brand Voice To Enhance U.S. Campaigns
Mercedes-Benz USA (MBUSA) has introduced a new chapter in its brand marketing by appointing Lucy Liu as the voice of Mercedes-Benz in the United States. Liu, an award-winning actress, producer, and director, is known for her versatility and magnetic presence. Her acclaimed career includes two SAG awards, a Critics Choice Award, and two Emmy nominations. She brings a sophisticated voice that aligns with the luxurious values of Mercedes-Benz.
Liu's debut as the official voice coincided with the launch of a campaign featuring the GLS SUV. Created with Merkley+Partners, the "Moving Forward" commercial aims to reinforce the GLS SUV's status as a luxury leader. The ad highlights its seven-seat interior, advanced technology, elegant design, dynamic handling, and thrilling performance through cinematic storytelling.
The introduction of Lucy Liu marks a significant shift in Mercedes-Benz marketing strategy. Melody Lee, Chief Marketing Officer at MBUSA, stated that Liu’s range and tone convey modern elegance representing both the brand’s legacy and future. The transition to a female voice introduces something fresh and innovative to customers.
Liu expressed her excitement about this collaboration: "Mercedes-Benz doesn’t just define luxury - it continually reimagines it. To lend my voice to a brand with such a legacy of excellence and a bold vision for the future feels like a powerful alignment of values and creativity." She emphasized that this partnership reflects her values of innovation, intention, and impact.
In addition to the current campaign, two more campaigns featuring Liu are set to premiere later this month. These will further showcase her ability to convey emotions ranging from serene warmth to vibrant excitement, perfectly complementing Mercedes-Benz's innovative vehicle lineup.
Mercedes-Benz USA is headquartered in Atlanta and oversees distribution, marketing, and customer service for all Mercedes-Benz products in the U.S. MBUSA offers 18 model lines from sporty SUVs like the GLA to flagship models like the S-Class and electric vehicles. They also manage Mercedes-Benz Vans in America.
This collaboration with Lucy Liu highlights Mercedes-Benz's commitment to modern luxury while maintaining its legacy of excellence. By aligning with Liu’s artistic acclaim and sophisticated voice, MBUSA aims to create impactful narratives that resonate with their audience.
Continue with Google