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Mercedes-Benz Expands Its Showroom Network In South India With Three New Locations
Mercedes-Benz, a leading luxury car manufacturer, is expanding its presence in South India. The company has launched three new showrooms in the region, with two located in Hyderabad and one in Bengaluru. This expansion aims to boost sales and attract more customers in these cities.
The new showroom in North Bengaluru is situated on the International Airport Road. It features a Delivery Bay facility, allowing cars to be delivered directly to customers within the showroom. Managed by Sundaram Motors, a long-time partner of Mercedes-Benz, this showroom is designed using the Aero Hub and Pit Shop concepts.
In Hyderabad, one of the new showrooms is managed by Mahavir Motors. This facility also includes a Delivery Bay, offering customers a luxurious experience when receiving their vehicles. Located in the bustling IT Park area, it provides spaces for customer consultations.
The other Hyderabad showroom, managed by Landmark Cars, lacks a Delivery Bay but compensates with six service areas. This facility spans 12,000 square feet and can service over 150 cars monthly. Both Hyderabad showrooms contribute to Mercedes-Benz's growing footprint in the city.
All three new showrooms offer both car sales and maintenance services. They are equipped with eight screens for customers to independently explore car details. These additions bring Mercedes-Benz India's total number of showrooms to over 125 across more than 50 cities.
The Bengaluru showroom, covering approximately 47,000 square feet, includes a service centre capable of handling over 4,000 cars annually. Sundaram Motors operates ten Mercedes-Benz showrooms in South India alone, underscoring its strong partnership with the brand.
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Mercedes-Benz's strategic expansion in South India highlights its commitment to enhancing customer experience and accessibility. Despite this growth, some may find it disappointing that no new showroom has been opened in Chennai.
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