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Mecum Auctions Launches Its Own 24/7 FAST Channel On The Roku Channel This Summer
Mecum Auctions is set to launch its own 24/7 streaming channel, Mecum Auctions TV, on The Roku Channel this summer. This free ad-supported streaming TV (FAST) channel will be accessible to an estimated 90 million Roku accounts worldwide. Viewers can enjoy thousands of hours of auction coverage on-demand without any cost, expanding Mecum's reach and accessibility.
The channel will showcase a wide array of vehicles, from rare vintage classics and iconic muscle cars to exotic supercars. Mecum Auctions TV offers viewers an immersive experience with high-energy auction action, behind-the-scenes insights into top collections, and detailed collector stories. Both long-time fans and newcomers will find the content engaging and dynamic.
Sam Murtaugh, Chief Operating Officer of Mecum Auctions, expressed enthusiasm about the new channel. "Launching a 24/7 Mecum channel on The Roku Channel is another exciting step forward in our mission to make Mecum content more accessible than ever before," he stated. By joining The Roku Channel, Mecum complements its existing platforms with a constant source for auction action and exclusive content.
Mecum Auctions TV aims to entertain audiences globally with a diverse library covering decades of Mecum history. It features long-form film-quality segments, short-form auction reels, and highlights some of the most significant sales and unique cars that have appeared at Mecum auctions. This wide-ranging selection caters to both casual viewers and dedicated fans.
Live TV broadcasts of Mecum auctions will continue exclusively on ESPN+. However, viewers can catch the same commentated coverage on Mecum Auctions TV via The Roku Channel 72 hours later. This arrangement ensures that fans have multiple options to enjoy the excitement of live auctions.
Mecum Auctions was founded in 1988 and has been a leader in collector car sales for over 35 years. Known for hosting family-friendly events across the United States, it offers something for every car enthusiast. Notable events include The World's Largest Collector Car Auction each January in Kissimmee, Florida, and Dana Mecum’s Original Spring Classic in Indianapolis each May.
The Roku Channel's Offerings
The Roku Channel launched in 2017 as a hub for free ad-supported streaming television on Roku devices. It boasts over 80,000 on-demand movies and shows, more than 500 live linear channels, and premium subscription options in the U.S. Additionally, it licenses content from over 250 partners and features an expanding library of Roku Originals.
The Roku Channel is available not only in the U.S., but also in Mexico, Canada, and the U.K., broadening its audience reach significantly. For those interested in watching Mecum auctions or learning about scheduled events, further information is available at Mecum.com or by calling (262) 275-5050.
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