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Mattel Brick Shop Introduces First Hot Wheels Collector Builds Product Collection
Mattel, Inc. has unveiled its first-ever collection under the new Mattel Brick Shop brand, in partnership with Hot Wheels. This launch introduces seven collectible building sets, available for pre-sale globally and expected in stores this summer. The collaboration combines Hot Wheels' iconic status with Mattel's toy industry expertise, offering fans a novel way to build, customise, and collect their favourite vehicles.
The initial collection includes three series: Speed Series, Elite Series, and Premium Series. Each set features authentic designs inspired by real-life cars and Hot Wheels originals. Fans can enjoy customisation options with changeable wheels, decals, and unique design elements. Every set also includes a 1:64 scale die-cast car exclusive to the collection.
Roberto Stanichi, executive vice president at Mattel, stated, "Hot Wheels has fuelled the passion of car enthusiasts for generations, and with Mattel Brick Shop, we’re giving fans an entirely new way to engage with their favourite vehicles." He emphasised that these sets offer true car authenticity through meticulous design and real metal parts.
The Premium Series offers luxury builds with metal parts and licensed decals for customisation. It includes a matching 1:64 metal car for display. A highlight is the Mercedes-Benz 300 SL model featuring opening doors and luxe interior detailing. This series targets collectors aged 17 and above with a price of £136.99.
Elite Series: Iconic Customisation
The Elite Series focuses on iconic cars like the Corvette Grand Sport and '90 Acura NSX. These sets come with extra parts for customisation and include a matching die-cast car. Designed for ages 10+, they are priced at £44.99 each. The series aims to recreate each car's unique features authentically.
Speed Series: Thrill Seekers' Choice
The Speed Series caters to thrill seekers with models like the Cadillac Project GTP Hypercar and Maserati MC20. Each set allows fans to enhance their builds with additional wheel covers and decals while including a matching die-cast car. Priced at £21.99, these sets are perfect for both building and displaying.
This launch signifies a new era for Hot Wheels enthusiasts by merging building fun with collecting excitement. The Mattel Brick Shop Hot Wheels sets are now available for pre-sale globally and will be in stores this summer.
Mattel is renowned as a global leader in toys and family entertainment since its founding in 1945. Its extensive brand portfolio includes Barbie, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA, Polly Pocket among others.
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