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Maserati Unveils World Premieres At The I.C.E. St. Moritz Event In February 2025
Maserati is set to make a significant impact at "The I.C.E." event in St. Moritz, Switzerland, on February 21 and 22, 2025. The brand will showcase its current range along with two world premieres, embodying Italian luxury and performance. This prestigious event takes place on a frozen lake in the Engadin region, attracting car enthusiasts and collectors from around the globe.
The event, known as the International Concours of Elegance (I.C.E.), combines culture, entertainment, and driving in challenging conditions. Maserati will present its GranTurismo and GranCabrio models, available with both internal combustion and electric powertrains. These vehicles feature all-wheel drive and air suspension for optimal performance and comfort.
Maserati's participation highlights its commitment to luxury and performance. The GranTurismo Folgore marks a milestone as Maserati's first fully electric vehicle. Alongside it, the Grecale Folgore represents Maserati's initial foray into electric SUVs. These models reflect the brand's dedication to innovation while maintaining its iconic style.
The I.C.E. event is not just about competition; it's an opportunity for car lovers to experience driving on snow and ice. Maserati will also display classic models like the Maserati 6CM and 200 SI during the Concours d’Élégance. These cars will glide across the frozen lake, showcasing their timeless design against a snowy backdrop.
In addition to showcasing luxury vehicles, Maserati will emphasize its racing heritage with the MCXtrema and new GT2 Stradale models. These cars underline Maserati's competitive spirit and engineering excellence. The GT2 Stradale features a powerful V6 Nettuno engine, making it the most potent road-legal Maserati with an internal combustion engine.
Maserati's lineup includes diverse options like the Grecale SUV, known for its everyday practicality combined with exceptional performance. The GranCabrio offers open-air driving pleasure without compromising on comfort or style. Each model embodies Maserati's tradition of blending design, performance, elegance, and safety.
Event Schedule
The I.C.E. St. Moritz event kicks off on February 21 at 9:00 a.m., with expert judges evaluating competing models from 9:30 a.m. A contemporary car show runs until 12:30 p.m., followed by an awards ceremony at 3:30 p.m. On February 22, free runs on the frozen lake start at 9:15 a.m., culminating in an awards ceremony for Best in Show at 4:00 p.m.
Maserati continues to redefine Italian sports cars through innovative designs and advanced technology. Its vehicles are available in over 70 markets worldwide, catering to discerning customers seeking luxury and performance. The brand remains committed to shaping the future of mobility within the luxury segment.
Maserati's presence at "The I.C.E." event underscores its dedication to Italian craftsmanship and automotive excellence. By combining tradition with cutting-edge technology, Maserati aims to meet customer demands while expanding its global reach under Stellantis' strategic plan "Dare Forward 2030."
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