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Lexus GX 550 Wins SUV Of Texas Title At Annual TAWA Truck Rodeo Event
The Lexus GX 550, a third-generation luxury utility vehicle, has been named the SUV of Texas by the Texas Auto Writers Association (TAWA) at their annual event. This accolade was awarded during the 31st Texas Truck Rodeo, highlighting the vehicle's blend of off-road capability and luxury. Cynthia Tenhouse, vice president of Lexus marketing, praised the GX 550 for its versatility and reliability.
At the same event, the Toyota Tacoma was honoured as the Truck of Texas. The GX 550 also secured the title of Midsize SUV of Texas, while the Tacoma was recognised as Midsize Truck of Texas. Toyota's Wireless Trailer Camera won Best Towing Technology, and Toyota’s Safety Sense 3.0/Lexus Safety System+ 3.0 received Best Driver Assist or Safety Feature.
The 2024 Lexus GX is designed for adventure with its elegant features and off-road capabilities. It boasts a twin-turbocharged 3.4L V6 engine paired with a 10-speed Direct Shift Automatic Transmission. This engine delivers 349 horsepower and an improved highway fuel economy rating of 21 MPG. The GX is available in six grades: Premium, Premium+, Luxury, Luxury+, Overtrail, and Overtrail+.
The annual Texas Truck Rodeo allows journalists to assess new trucks and SUVs on both off-road courses and street drives. Held at Eagles Canyon Raceway in Decatur, Texas, vehicles are judged on interior quality, exterior design, value, performance, and personal appeal. TAWA President Cory Fourniquet noted that the Lexus GX impressed members with its luxury and technology.
TAWA is a nonprofit association based in Texas that promotes professionalism in automotive journalism. It has grown to be one of the most influential journalist groups in the U.S., hosting events like the Texas Auto Roundup and Texas Truck Rodeo to showcase various manufacturers' vehicles.
Toyota's Commitment to Innovation
Toyota has been part of American culture for nearly seven decades, focusing on sustainable mobility through its Toyota and Lexus brands. With almost 48,000 employees in the U.S., Toyota has produced over 35 million vehicles at its manufacturing plants. In spring 2025, Toyota will begin producing automotive batteries for electrified vehicles in North Carolina.
Lexus aims to create exceptional experiences through bold design and advanced technology since its inception in 1989 with two luxury sedans. Now available in more than 90 countries, Lexus offers a full lineup through its U.S. dealers. As a leader in luxury hybrids with nine models featuring Lexus Hybrid Drive, it continues to innovate for future luxury customers.
The new Overtrail and Overtrail+ grades are equipped with standard All-Terrain tires on 18-inch wheels for enhanced off-road performance. Full-Time 4WD ensures consistent responsiveness across varied terrains. These features inspire global customers to explore nature through refined adventures.
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