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Lexus Expands Partnership With World Surf League For Enhanced Fan Experiences In 2025
Lexus has announced an expanded partnership with the World Surf League (WSL) for 2025. This collaboration will see Lexus as the title partner for five major events: the WSL Awards, Pipe Pro, Trestle Pro, US Open of Surfing, and WSL Finals. Lexus became the Official Automotive Partner of the WSL in North America in 2024 and will extend its involvement to Fiji for the WSL Finals at Cloudbreak.
"Lexus and the WSL are united by a shared drive for innovation, excellence, and performance," said Lisa McQueen, media manager, Lexus marketing. "This expanded partnership will allow us to elevate the fan experience to new heights, creating amazing moments for the surf community."
At the 2025 Lexus Pipe Pro on Oahu, Hawaii, Lexus introduced its new concept vehicle: the Lexus Surf LX. This luxury utility vehicle is designed to blend innovation with performance for coastal adventures. The SUV features a matte blue exterior with a white roofline and black accents, reflecting ocean waves and sandy shores.
The interior boasts genuine leather upholstery and custom 20-inch gray wheels paired with 33-inch all-terrain tires. These elements ensure durability against sand and saltwater. The trunk is optimized for surfers with slide-out cargo storage, a surfboard rack, built-in cooler, waxing table, and turf changing mat.
The Lexus Surf LX includes ventilated compartments to keep gear like wetsuits and towels organized and odor-free. It also features a custom Exo-Cage and LED-illuminated rear ladder for easy roof rack access during early or late surf sessions. Inspired by surf culture insights from community members like pro surfer Griffin Colapinto, this vehicle combines style with functionality.
"Surfing is all about being in tune with your environment and enjoying the ride—much like what Lexus has achieved with the Surf LX," said Griffin Colapinto. "This vehicle isn’t just an SUV; it’s made for adventure, with the power and versatility any surfer could ever want or need."
Lexus' Commitment to Innovation
Lexus began its journey in 1989 with two luxury sedans aiming for perfection. Now offering a full lineup of luxury vehicles across more than 90 countries through 244 dealers in the United States alone, Lexus continues to lead in hybrid technology with nine models featuring Lexus Hybrid Drive.
The World Surf League (WSL), established in 1976, is dedicated to competitive surfing worldwide. It crowns World Champions annually while promoting ocean protection and equality within its sport. The WSL sets elite performance standards in surfing's dynamic landscape.
This partnership between Lexus and WSL aims to enhance experiences at surfing's highest level while championing progression in both automotive design and competitive surfing.
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