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Lamborghini Expands Global Presence With New Showroom Opening In Tbilisi, Georgia
The first official Lamborghini showroom in Georgia has opened in Tbilisi, located at 129 Agmashenebeli Street. This marks a significant step for the Italian carmaker's expansion in Eastern Europe. Tegeta Holding exclusively represents the brand in Georgia, ensuring the showroom reflects Lamborghini’s bold identity and Italian flair. Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, stated, "The opening of our first official showroom in Georgia represents an important step in Lamborghini’s international development strategy."
The event celebrating the showroom's launch was attended by 500 guests. It featured interactive installations, a DJ set, visual arts, and experiences that left a lasting impression. Guests moved from a custom-built pavilion to an exhibition area showcasing several Lamborghini models adorned with the Italian flag colours. The highlight was the debut of the Lamborghini Temerario in Georgia.
The Lamborghini Temerario is a super sports car that completes the brand's hybrid lineup. It features a 920 CV twin-turbo V8 hybrid powertrain offering exceptional performance and comfort. Developed entirely in Sant’Agata Bolognese, this engine is unique as it can reach 10,000 rpm. The Temerario stands out not only for its performance but also for its spacious interior.
Ekaterine Kavtaradze, CEO of Tegeta Holding, expressed excitement about hosting guests at the new showroom. She said, "This exclusive partnership comes as the result of Tegeta's 30 years of experience in the automotive industry." Kavtaradze believes this collaboration will positively impact both Tegeta and Georgia's automotive market image.
Lamborghini was founded in 1963 in Sant’Agata Bolognese and has become a global icon of Italian automotive craftsmanship. The company recently achieved a fully hybridized lineup with models like the Revuelto and Urus SE. These vehicles redefine performance while reducing emissions significantly. The production site has been carbon-neutral for over ten years.
The Tbilisi showroom spans 300 square meters and meets Lamborghini’s global standards. It embodies the brand’s architectural ethos with high-quality European furnishings and technical inventory. Customers can use an Ad Personam configurator to customize their cars according to personal preferences.
Tegeta Holding: A Trusted Partner
Tegeta Holding brings three decades of automotive industry experience to its partnership with Lamborghini. This collaboration marks a new chapter for both companies and aims to elevate Georgia's automotive market profile. The service centre at the showroom is operated by specialists trained by Lamborghini.
Automobili Lamborghini continues to lead innovation while staying true to its values: brave, unexpected, and authentic. With around 3,000 employees worldwide and presence in 56 countries through 185 dealers, it remains committed to pushing boundaries.
The opening of this showroom aligns with Lamborghini’s broader vision for sustainable performance as they introduce their fully hybridized model range globally.
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