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Lamborghini Polo Storico Marks Tenth Anniversary With Exclusive Global Events For Collectors
Lamborghini Polo Storico is marking its tenth anniversary in 2025 with a series of exclusive events for collectors, customers, and media from February to October. Established in 2015, Polo Storico is responsible for the restoration and Certification of Authenticity service, enhancing the prestige of Lamborghini vehicles. This department plays a crucial role in preserving Lamborghini's history and tradition.
Federico Foschini, Chief Marketing and Sales Officer at Automobili Lamborghini, stated, "Over the last ten years, Lamborghini Polo Storico has set the benchmark when it comes to promoting and protecting our heritage." He emphasized the importance of celebrating this milestone with customers and collectors who help keep Lamborghini's motoring legacy alive. Foschini also highlighted Polo Storico's future growth in conserving history and maintaining current Lamborghinis destined to become classics.
The first event kicks off on 21 February in St. Moritz at Balthazar Downtown restaurant, which will transform into a meeting spot for Lamborghini enthusiasts. Concurrently, The I.C.E. event will feature historic Lamborghini vehicles on Lake St. Moritz's frozen tracks. This gathering offers a unique opportunity for fans to celebrate the brand's rich heritage.
Following St. Moritz, the Anantara Concours d’Elegance will occur in Rome from 24 to 27 April. Organized by a luxury hotel chain, this vibrant international event takes place in Italy's capital city. Lamborghini Polo Storico will have its dedicated area at this prestigious occasion, showcasing its commitment to classic car culture.
The Pebble Beach Concours d’Elegance in California is another highlight of the anniversary celebrations from 16 to 18 August. Known as a significant event in the classic car world, it will feature exclusive gatherings at Villa Lamborghini for customers and collectors. This event underscores Polo Storico’s dedication to engaging with its community globally.
From 23 to 26 October, Polo Storico will participate in the Auto e Moto d’Epoca exhibition at Bologna Exhibition Center. Previously held in Padua, this event attracts enthusiasts from across Europe. It provides an excellent platform for meeting collectors while celebrating Polo Storico’s decade-long journey with a dedicated stand.
Ongoing Activities Throughout 2025
Throughout 2025, Polo Storico continues its regular activities like customer meetings at dealerships and supporting participation in concours d’elegance events worldwide. They will also engage in Lamborghini Days across various countries including the UK and Japan. Core operations such as certification and restoration remain central to their mission of promoting Lamborghini’s historic legacy.
This year-long celebration not only honours past achievements but also looks forward to future endeavours that preserve and enhance Lamborghini’s storied history for generations to come.
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