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Lamborghini Day Germany 2025: A Celebration Of Italian Luxury And Innovation In Munich
Lamborghini Day Germany 2025 was a spectacular event held at Munich's Hoch5 venue. It showcased the Italian luxury car brand's spirit and innovation. The event, themed "You can’t hide who you are," offered guests an immersive experience into Lamborghini’s world of performance, design, and heritage.
Guests were welcomed by the High Performance Electrified Vehicle (HPEV) Revuelto outside the venue. Upon entering, they encountered lemon trees that evoked a vibrant Italian atmosphere. The journey began with a unique elevator ride featuring a Lamborghini bar where guests received welcome drinks.
The event highlighted Lamborghini’s iconic models, including the Revuelto, Urus SE, and the new Temerario. The Temerario was unveiled in two configurations: Arancio Xanto with black interior and Bianco Monocerus with red and black accents. This model completes Lamborghini's hybrid lineup alongside the Revuelto and Urus SE.
Inside the venue, dedicated brand areas provided insights into Lamborghini’s design and personalization options. The Centro Stile celebrated its 20th anniversary by showcasing its design legacy and future direction. Guests also explored customization possibilities through the Ad Personam program.
The sixth floor of Hoch5 was transformed into a dynamic space reflecting Lamborghini’s innovative spirit. Guests engaged in activities curated with high-end partners, enjoying sophisticated furniture by Living Divani and an immersive sound experience by Sonus faber within the new Temerario.
Balenciaga collaborated with Lamborghini to offer an exclusive virtual reality experience using the Balenciaga Apple Vision Pro application. This fusion of fashion and automotive innovation captivated attendees.
Exploring Heritage and Technology
Lamborghini Polo Storico showcased classic car restoration efforts on the terrace, celebrating its 10th anniversary in 2025. A rare LM002 off-roader was displayed, offering a glimpse into Lamborghini’s rich history.
The seventh floor offered a blend of relaxation and Italian flair. Guests enjoyed exclusive water tastings led by a water sommelier, while Lavazza coffee added to the Italian atmosphere. A DJ set ambient beats using Technics' SL-1200M7B turntable designed in collaboration with Lamborghini.
Hybrid Excellence
Lamborghini has fully hybridized its model lineup, marking a new era of performance and design excellence. The Temerario features a twin-turbo V8 engine paired with three electric motors, delivering 920 CV. It reaches speeds up to 343 km/h and accelerates from 0 to 100 km/h in just 2.7 seconds.
The Urus SE boasts a re-engineered 4.0-liter twin-turbo V8 engine combined with an electric powertrain for an output of 800 CV. Its advanced torque vectoring system enhances driving dynamics, making it one of the most enjoyable Super SUVs globally.
Lamborghini's Global Impact
Founded in Sant’Agata Bolognese in 1963, Automobili Lamborghini is renowned for its Italian automotive excellence. In 2024, it delivered over 10,000 cars worldwide while maintaining sustainability at its carbon-neutral plant.
Lamborghini continues to innovate while staying true to its core values: brave, unexpected, and authentic. With approximately 3,000 employees across 56 countries through 185 dealers, it remains at the forefront of automotive excellence.
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