Kia Syros Bags Over 20,000 Bookings: Higher Variants In Demand

Published: Tuesday, February 25, 2025, 9:15 [IST]

Kia India has witnessed an impressive response to its newly launched Syros SUV, with bookings surpassing 20,163 units shortly after its introduction. This surge in demand highlights Kia's strong position in the competitive sub-compact SUV market, as the Syros quickly becomes a popular choice among Indian consumers.

The booking trends reveal a significant preference for petrol variants, which make up 67% of total bookings. Diesel variants account for the remaining 33%. Additionally, automatic transmission models represent over 38% of bookings, indicating a shift towards convenience-focused driving experiences.

Colour Preferences & Pricing

Among colour choices, Glacier White Pearl is the most favoured, capturing 32% of bookings. Aurora Black Pearl follows with 26%, and Frost Blue garners 20%, showcasing these shades' appeal to customers. The Syros was launched on February 1, 2025, with prices ranging from Rs 8.99 lakh to Rs 16.99 lakh (ex-showroom).

For those interested in advanced safety features, ADAS (Advanced Driver Assistance Systems) can be added for Rs 80,000 over the top trim. ADAS-equipped variants constitute 18% of total bookings, reflecting a strong interest in enhanced safety options.

Technology & Safety Innovations

The Syros sets new standards in the sub-compact SUV segment with its advanced features. It offers segment-first Over-the-Air (OTA) updates for remote software updates across 16 vehicle controllers, eliminating dealership visits. Kia Connect 2.0 provides over 80 connected features to enhance driving experiences.

Kia Connect Diagnosis (KCD) and Kia Advanced Total Care (KATC) proactively inform customers about vehicle health and maintenance needs. The Hi-Standard Safety package includes 20 items with Level-2 autonomous safety systems.

Design & Comfort Features

The Kia Syros caters to modern urban drivers with premium styling and innovative features. Highlights include a 30-inch Trinity Panoramic Display for an immersive digital experience and a dual-pane panoramic sunroof that enhances cabin ambiance.

The interior offers personalisation through 64-colour ambient lighting and first-in-segment rear seat recline, slide, and ventilation for passenger comfort. Flexible boot space allows users to adjust cargo capacity as needed.

Ownership Programs

Kia India introduces various ownership programs to enhance customer experience and provide peace of mind. My Convenience Secure covers selected wear-and-tear components while My Convenience Plus bundles maintenance, extended warranty, and roadside assistance.

The Scratch Care Program offers free repair for one scratch within the first year of ownership. Roadside Assistance is standard for three years and extendable up to six years.