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Kia America Achieves 12 Percent Year-over-Year Sales Increase In July 2025
In July 2025, Kia America reported a 12 percent increase in total sales compared to the previous year. Key models like the Sportage and Telluride contributed significantly to this growth, alongside strong performance from electrified vehicles.
Kia America reported a significant rise in sales for July, with 71,123 units sold, reflecting a 12% increase compared to the same month last year. This growth was driven by a 9% year-over-year increase in retail sales. Electrified and SUV models also saw substantial gains, with sales up by 14% and 12%, respectively, over July 2024.
The newly introduced 2026 EV9 showed impressive performance, selling 1,737 units in July, which is a remarkable 90% increase from the previous month. Other electric models like the EV6 and Niro EV continued to perform well, contributing to the overall growth of Kia's electrified lineup.
Several key models achieved record sales in July. The Carnival, Sportage, and Telluride all recorded their best-ever July sales figures. The Soul saw a 36% increase in sales, while the Carnival rose by 30%. The K5 experienced a 25% boost, Telluride increased by 15%, Sportage by 14%, and Sorento by 11% compared to July of the previous year.
Eric Watson, vice-president of sales operations at Kia America, stated: "Kia is steadily progressing toward its highest annual sales record and an all-time high market share, fueled by record-breaking consumer sales growth." He highlighted the consistent double-digit growth of their SUV lineup and mentioned a new advertising campaign for the 2026 Sportage.
Kia America has launched several initiatives alongside its strong sales performance. A notable project is the Kia Connected Home display at the Kia Forum in Los Angeles. This exhibit showcases how the flagship EV9 can integrate with homes using advanced energy capabilities. The display will be available until January 2026.
In addition to product innovations, Kia America has shown community support through a $100,000 donation to the American Red Cross. This contribution aims to assist communities affected by recent floods in Texas. This initiative was carried out in collaboration with Central Texas Kia Dealers.
Creative Campaigns and Model Updates
Kia America introduced a two-part creative campaign for the 2026 Sportage SUV. This campaign highlights the joy of American road trips and features an updated design with advanced connectivity options. As Kia's longest-running nameplate, Sportage continues to foster strong connections with customers through these enhancements.
The table below provides detailed monthly and year-to-date sales figures for various models:
{TABLE_X}Kia America is headquartered in Irvine, California. It consistently ranks high in automotive quality surveys and was named one of TIME World's Most Sustainable Companies of 2024. Kia serves as the "Official Automotive Partner" of both NBA and WNBA leagues.
The company offers a diverse range of vehicles including gasoline-powered cars as well as hybrid and electric models through nearly 800 U.S.-based dealers. Some models are assembled domestically using parts sourced globally.
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