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Kia America Invites Football Fans To Participate In 'Kia Squares' Vehicle Sweepstakes During Big Game
Football enthusiasts have a chance to win a new Kia vehicle through the "Kia Squares" sweepstakes during the Big Game. Participants can enter by selecting a square on a ten-by-ten grid at www.kiasquares.com. The sweepstakes runs from 12:00 a.m. ET on February 4, 2025, to 5:30 p.m. ET on February 9, 2025.
Each quarter of the game offers an opportunity to win one of four Kia vehicles. The last digit of each team's score at the end of each quarter determines the winning square. Entrants who selected that square will be entered into a random drawing for that quarter's prize.
The vehicles up for grabs include models like the all-electric EV9 GT-Line SUV, EV6 GT-Line, Sportage X-Pro SUV, Sorento X-Pro SUV, Telluride X-Pro SUV, K4 GT compact sedan, K5 GT mid-size sedan, and Carnival SX Prestige HEV. Each winner receives one vehicle as shown on their chosen square.
Russell Wager, vice president of marketing at Kia America, stated: "Kia Squares offers football fans an interactive way to participate in the game and provides not only a fun way for fans to root for their favorite team but also a chance to win one of Kia’s award-winning vehicles, including the all-electric EV9 which is the reigning World Car of the Year."
The sweepstakes aims to engage fans through social media platforms like Instagram and TikTok. Participants can actively engage with these platforms while watching the game. Selected squares are announced at each quarter's end based on that quarter's score.
Wager added: "This creative approach allows us to interact with fans of the game – and fans of the Kia brand – at multiple points during the broadcast." This initiative encourages active participation rather than passive viewing.
Digital Campaign Components
The campaign includes various digital elements such as online videos lasting 15 and 6 seconds, digital banner ads, social media skins, and ad placements on platforms like TikTok, Meta, and YouTube. These components aim to enhance visibility and engagement with audiences.
Kia America is headquartered in Irvine, California. It is recognised among TIME World's Most Sustainable Companies of 2024 and serves as an "Official Automotive Partner" for both NBA and WNBA leagues. The company offers a diverse range of vehicles through over 775 dealers across the U.S., including some models assembled domestically.
Sweepstakes Participation Rules
No purchase is necessary to enter or win in this sweepstake. It is open only to legal residents aged majority or older in all 50 U.S./D.C., void where prohibited by law. Odds depend on selecting squares matching scores at each quarter's end along with total entries received per applicable score per game quarter.
The sweepstake sponsor is Kia America Inc., located at 111 Peters Canyon Road in Irvine CA 92606. For full official rules visit KiaSquares.com.
This initiative provides an engaging experience for football fans while offering them chances to win exciting prizes from Kia’s lineup during one of America's most-watched sporting events.
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