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Kia America’s Accelerate The Good Initiative Raises $4.6 Million For Non-profits In 2024
Kia America has announced that its "Accelerate the Good" Dealer Match program, along with its network of retailers, raised $4.6 million for non-profit organisations in 2024. This includes over $1.5 million each to St. Jude Children's Research Hospital and No Kid Hungry. Now in its fourth year, this initiative continues to support various causes across the United States.
"At Kia America, our commitment to community remains strong," stated SeungKyu (Sean) Yoon, president and CEO of Kia North America and Kia America. "Our 'Accelerate the Good' initiative continues to provide meaningful support to those in need. We are especially proud to continue our support of the lifesaving efforts of St. Jude Children's Research Hospital, No Kid Hungry and the meaningful work of dozens of other nonprofit organizations nationwide."
The donations were distributed among several organisations including the American Red Cross, Covenant House, Operation Homefront, Petfinder Foundation, No Kid Hungry Campaign, St. Jude Children's Research Hospital, and Toys for Tots. Additionally, Kia collaborated with local groups such as food banks, children's hospitals, and shelters throughout the U.S.
This effort is part of a larger platform that has contributed more than $30 million since 2019. The initiative also involves employee-led volunteer activities like food pantry services, beach cleanups, clothing drives, and providing art kits to children in hospitals.
Kia is committed to long-term impact through scholarships for underserved students and grants supporting environmental innovation, ocean conservation, and animal welfare. These initiatives reflect Kia's dedication to making a lasting difference in communities.
Based in Irvine, California, Kia America consistently ranks high in automotive quality surveys. Recognised as one of TIME World's Most Sustainable Companies of 2024, Kia serves as the "Official Automotive Partner" of both the NBA and WNBA.
Company Overview
Kia offers a variety of vehicles including gasoline-powered cars as well as hybrid and electric options through nearly 800 dealers across the U.S., with several models assembled domestically. For media information or photography requests related to Kia's initiatives or products visit their official media website.
The company's ongoing efforts highlight its commitment to sustainability and community support while maintaining a strong presence in the automotive industry.
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