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KGM Motors UK Expands Dealer Network With Celtic Auto Group Partnership
KGM Motors UK, previously known as SsangYong, has expanded its dealer network by adding Celtic Auto Group. This dealership, established in 2010 and recently awarded "Best in Customer Service" at the AM Automotive Awards Ceremony, serves Swansea, Llanelli, Neath, Port Talbot, and South Wales. Tony Sciascia, Managing Director at Celtic Auto Group, expressed enthusiasm about joining KGM's network, highlighting the opportunity to introduce a dynamic brand to their customers.
Kevin Griffin, Managing Director at KGM Motors UK, stated: "We’re delighted to welcome Celtic Auto Group to the KGM family. They have a strong local presence and a reputation for putting customers first, which is exactly what we look for in our dealer partners. We’re confident this new partnership will help us reach even more customers across South Wales."
The inclusion of Celtic Auto Group enhances KGM Motors UK's growing dealer network. This expansion ensures that more customers can access KGM's innovative and award-winning vehicles. The showroom on Victoria Rd in Gorseinon showcases KGM’s acclaimed models like the Rexton and Musso alongside the all-new Actyon and electric Torres EVX.
KGM Motors UK has been actively increasing its presence in the UK market with a diverse range of vehicles. The recent introduction of the KGM Actyon highlights their commitment to combining style with advanced technology. This model is available exclusively in the K50 trim level and marks their first new SUV since rebranding from SsangYong in January 2024.
Celtic Auto Group offers more than just vehicle sales; they provide comprehensive aftersales services including servicing, MOTs, repairs, and genuine KGM parts. Their partnership with KGM brings a fresh brand to South Wales customers who are eager for new automotive solutions.
KGM Global (formerly KGM Motor Company) is a Korean manufacturer specialising in 4x4s, SUVs, MPVs, and pick-up trucks. Established in 1954, it initially produced trucks and buses for export markets. Today’s products reflect this strong heritage of reliability.
Company Background
The headquarters of KG Mobility is located in Seoul's Gangnam district. Its main manufacturing plant in Pyungtaek can produce up to 240,000 cars annually using cutting-edge technology. A new factory is being developed nearby specifically for pure-electric vehicle production.
Bassadone Automotive Group acquired distribution rights for KGM UK in 2011. Operating as KGM UK Limited, they serve as the official importer and distributor of vehicles and parts. Recent transformations include a new management team focusing on expanding their dealer network to 80 by 2024.
KGM's proposition offers UK customers a wide range of SUVs and pick-ups with generous specifications at value-for-money prices. This strategy aims to strengthen their market position while ensuring customer satisfaction through quality offerings.
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