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JLR And Tata Communications Come Out With MOVE Platform: More Connected Car Features?
In a move to improve the automotive industry's digital landscape, JLR (Jaguar Land Rover) is teaming up with Tata Communications to significantly enhance its connected vehicle ecosystem.
This partnership focuses on leveraging the Tata Communications MOVE™ platform, promising to transform the driving experience by providing seamless connectivity and access to intelligent services globally.
The collaboration aims to equip JLR's forthcoming medium-sized SUVs, which are based on the new Electric Modular Architecture (EMA), with the ability to effortlessly switch between mobile networks worldwide.
This ensures uninterrupted access to a suite of connected services tailored to the driver's preferences, including media streaming and secure data exchanges. Such advancements are crucial for rolling out timely software over-the-air (SOTA) updates and enhancing the functionality of advanced driver assistance systems (ADAS), thereby elevating the customer experience.
Driving Towards a Connected Future
Every day, the fleet of connected vehicles under JLR generates a staggering 2.5 terabytes (TB) of data. This data facilitates the update of half a million electronic control units (ECUs) monthly, showcasing the scale at which JLR operates to maintain its vehicles' performance and serviceability.
With the integration of the Tata Communications MOVE™ platform, this exchange of data will amplify, enabling JLR engineers to gain deeper insights into vehicle performance. This real-time monitoring capability allows for quicker and more efficient vehicle updates, which not only improves maintenance but also significantly reduces costs for both the car owners and JLR.
The enhanced vehicles, slated for release in 2026, promise a smarter and more intelligent driving experience. They will benefit from resilient wireless communication technologies capable of tracking vehicles in challenging environments. The adoption of the Tata Communications MOVE™ platform will facilitate more frequent and comprehensive vehicle software updates.
These updates are crucial for improving vehicle diagnostics and enhancing overall performance. Furthermore, it will ensure that customers stay connected to their favorite applications and vehicle features, regardless of their location worldwide, through tailored connections and simplified connectivity plans provided by a single source.
Statements from the Collaborators
Marco Bijvelds, Vice President and Global Head of Tata Communications MOVE™, expressed enthusiasm about this extended partnership, stating, "The automotive industry is continually innovating to meet ever-changing customer demands. Last year, our digital fabric enabled seamless connectivity across all JLR's production sites globally."
He went on to say, "As part of our extended partnership, we're now powering JLR's software-defined vehicle journey worldwide and enabling them to deliver advanced driving features in their cars. The insights derived from the data exchanged through our platform will enable JLR to offer personalized customer experiences, opening doors for new revenue streams."
Mark Brogden, Director of Digital Product Platform Off-Board at JLR, highlighted the significance of this collaboration for JLR's connectivity ambitions, saying, "JLR was the first luxury vehicle manufacturer to introduce dual modem, dual eSIM design for enhanced connectivity with the launch of Defender in 2020."
He also said, "The partnership with Tata Communications is the next step in our software-defined vehicle journey, offering highly secure and cost-effective data connectivity across 120 countries. Starting in 2026 with our next generation of medium-size luxury SUVs, Tata Communications MOVE™ aims to deliver continuous connected experiences for our clients, offering features and new software updates over-the-air to meet the expectations of our luxury client base.''
This partnership between JLR and Tata Communications marks a significant milestone in the automotive industry, emphasizing the growing importance of connectivity in enhancing the driving experience. By harnessing the power of the Tata Communications MOVE™ platform, JLR is set to redefine the standards of vehicle performance, safety, and customer satisfaction in the years to come.
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