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Jeep's Owner's Manual Featuring Harrison Ford Claims No. 1 Spot On YouTube AdBlitz 2025 Leaderboard
The Jeep brand's "Owner’s Manual" commercial, starring Harrison Ford, topped the YouTube AdBlitz 2025. It was recognised as the best among 106 commercials due to its views, engagement, likes, and shares. The two-minute film has been watched over 106 million times across Jeep's social media platforms, including YouTube, Facebook, X, TikTok, and Instagram.
"Owner’s Manual" achieved a record-breaking 93,000 combined social media shares. This makes it the most shared post ever for the Jeep brand. The commercial also led to a significant increase in traffic to Jeep.com. It recorded the highest daily visits at 516,000 and attracted 75% new visitors within the first day of its Big Game debut.
The commercial generated the highest Super Bowl LFA (lower funnel activity) volume at 119,000 on Jeep.com. Its overall viewership closely matched Jeep's top-performing Big Game ad from 2020 featuring Bill Murray. Media outlets praised "Owner’s Manual," calling it one of the best commercials of this year’s Big Game.
Olivier Francois, Stellantis' global chief marketing officer, expressed pride in their team's achievement. He stated that seeing "Owner’s Manual" recognised as the top-viewed and engaging Big Game commercial on YouTube AdBlitz was an incredible recognition for their team. The performance across social channels matched that of their Emmy-nominated "Groundhog Day" film.
In an interview with People magazine, Harrison Ford reflected on his involvement with Jeep's Super Bowl ad. He said he found the commercial inspiring in its execution and was pleased to be part of it. Ford described it as not being a typical flashy Super Bowl ad.
The commercial was directed by James Mangold and produced by Minted Content with Stellantis' collaboration. It marked a surprise appearance by Ford during the Big Game telecast. As the only automaker airing commercials this year, Jeep stood out with its reflective storytelling approach.
Jeep Brand Legacy
This is Stellantis' fourth AdBlitz win. Previous accolades include Chrysler’s "Imported From Detroit" featuring Eminem (2011), Ram’s "Farmer" (2013), and Jeep’s "More Than Just Words" performed by Ryan Tedder (2019). These achievements highlight Stellantis' consistent success in creating impactful advertising content.
For over eight decades, Jeep has been a leader in SUVs known for off-road capability and advanced technology. Their commitment to innovation includes vehicles powered by internal combustion engines, hybrid technology, and all-electric drivetrains. The brand's dedication is evident in their customer loyalty program offering exclusive benefits and support.
The "Owner’s Manual" commercial exemplifies Jeep's heritage of freedom and adventure while setting standards for rugged yet refined vehicles designed to conquer any terrain.
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