Click it and Unblock the Notifications
Jeep India Acknowledged As Most Trusted SUV Manufacturer In TRA's Brand Trust Report 2025
For the fifth time, and for the fourth year in a row (2022, 2023, 2024, 2025), Jeep® India has emerged as the leader in the SUV Manufacturer category, according to the 15th edition of TRA's Brand Trust Report, India Study 2025. This honor highlights Jeep's enduring appeal and the strong trust it has built with its customers, further solidifying its position in the market. Notably, this is not the first time Jeep has been recognized for its trustworthiness; the brand also received acclaim in 2019 and 2020.
The Brand Trust Report 2025, conducted by TRA Research Pvt. Ltd., gathers insights from over 2,500 influencers in 16 Indian cities. This extensive research, which has involved more than 90,000 interviews over 13 years, assesses brands based on their trust and desire levels among consumers. Jeep's consistent recognition in this report underscores its significant connection with and impact on Indian consumers.
Shailesh Hazela, the Managing Director & CEO of Stellantis India, expressed pride in this accomplishment, attributing it to the company's focus on quality and innovation. He highlighted the role of Jeep's manufacturing facilities in Ranjangaon, Hosur, and Thiruvallur, along with its R&D centers in Chennai and Pune, in maintaining the brand's high standards. Hazela emphasized India's unique position in producing four Jeep nameplates locally—Wrangler, Compass, Meridian, and Grand Cherokee—as a testament to their commitment to the 'Make in India' initiative.
Jeep's Storied Legacy and Trust
Reflecting on Jeep's longstanding heritage, Kumar Priyesh, Business Head & Director- Automotive Brands, remarked on the brand's origin as the creator of the SUV segment. He noted that Jeep's legacy of adventure, freedom, and innovation continues to drive the brand forward, with this latest accolade reinforcing their dedication to delivering exceptional experiences to their customers.
N. Chandramouli, CEO of TRA Research, praised Jeep's sustained prominence in the Brand Trust Report, attributing it to the brand's deep-rooted connection with Indian consumers. The meticulous methodology of the research ensures that the findings genuinely reflect public sentiment, highlighting Jeep's well-deserved recognition.
Trust has been a cornerstone of Jeep's success for over 75 years, beginning with its role in World War II as a dependable ally. Since then, the brand has evolved into a symbol of reliability, adventure, and strength, becoming a trusted companion in rescue missions and daily adventures alike. Jeep has cultivated a strong community in India, driven by adventure and trust, which was recognized in 2019 when it was named India's most trusted automobile brand in TRA's Brand Trust Report.
DriveSpark Thinks
Jeep India's repeated recognition as the Most Trusted Brand in the SUV category by TRA's Brand Trust Report is a testament to its unwavering commitment to quality, innovation, and its deep-seated legacy. This accolade not only celebrates Jeep's historical significance but also its ongoing dedication to creating vehicles that inspire adventure and trust among its Indian consumers.
Continue with Google