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Jeep Brand Launches Big Game Commercial Starring Harrison Ford Emphasising Freedom And Adventure
Harrison Ford made a surprise appearance in Jeep's Big Game commercial on February 9, 2025. The two-minute film, "Owner's Manual," was directed by James Mangold and produced by Minted Content with Stellantis. This commercial was kept secret until its debut during the game. Stellantis was the only automaker to air commercials during this year's event, featuring both Jeep and Ram brands.
The "Owner's Manual" film showcases Harrison Ford discussing life's choices and happiness. He states, "Choose what makes you happy. My friends, my family, my work make me happy. This Jeep (Wrangler 4xe) makes me happy … even though my name is Ford. That's my owner’s manual. Get out there. Write your own." The film aims to inspire viewers to pursue what brings them joy.
Jeep has been synonymous with freedom and adventure since its inception in 1941. Bob Broderdorf, Jeep brand CEO, highlighted that Harrison Ford embodies adventure both on and off-screen. Ford's involvement in the commercial aligns with Jeep's ethos of overcoming challenges and exploring new frontiers.
The commercial also features an original score titled "Go Anywhere," composed by Nathaniel Murphy for the Jeep brand film. This music complements the film's message of exploration and freedom, reinforcing Jeep's adventurous spirit.
Jeep is expanding its vehicle lineup with diverse energy options. The brand recently launched its first global battery-electric vehicle (BEV), the Grand Wagoneer S, available in the U.S. and Canada. Additionally, Jeep offers plug-in hybrid (PHEV) and gasoline-powered vehicles to cater to different consumer preferences.
The 2025 Jeep Wagoneer S Limited starts at $66,995 in the U.S., including destination charges, and qualifies for EV credits under the Inflation Reduction Act. This move reflects Jeep's commitment to innovation and sustainability while maintaining its legendary off-road capabilities.
Honouring Heritage with New Models
Jeep continues to honour its heritage with new models like the 2025 Wrangler 4xe Willys '41 Special Edition. This model pays tribute to the original 1941 Willys MB, a combat-born vehicle that laid the foundation for Jeep's legacy of ruggedness and reliability.
The Wrangler 4xe remains America's best-selling plug-in hybrid, showcasing Jeep's leadership in hybrid technology. The return of the optional TorqueFlite eight-speed automatic transmission for the 2025 Wrangler four-door model further enhances driving performance.
Commitment to Customer Satisfaction
Jeep prioritises customer satisfaction through its premium owner loyalty program, Jeep Wave. This program offers exclusive benefits and round-the-clock support for customers, reflecting Jeep's dedication to providing exceptional service alongside its versatile vehicles.
Stellantis Global Chief Marketing Officer Olivier Francois expressed pride in creating a unique Big Game commercial with Harrison Ford and James Mangold. He noted that this collaboration sets a new standard for meaningful storytelling in advertising.
Harrison Ford shared his enthusiasm for participating in the commercial due to its straightforward script about life choices leading to happiness with a Jeep vehicle as a symbol of adventure.
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