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Isuzu D-Max Achieves Best Workhorse Pickup Title For Thirteenth Year At 2025 Trade Van Driver Awards
The Isuzu D-Max has once again been named 'Best Workhorse Pickup' at the 2025 Trade Van Driver Awards. This marks the 13th consecutive year it has won this accolade, maintaining an unbroken streak since the awards began. Judges praised its toughness, excellent specifications, and value, noting that no competitor could match its overall capability.
Isuzu UK celebrates this achievement as a testament to the D-Max's reliability and appeal among owner-drivers and small business users across the UK. The Trade Van Driver Awards are highly regarded in the light commercial vehicle sector, combining insights from expert journalists and working van users. These awards are unique as they are judged by both an expert panel and the magazine's readers.
Matthew Eisenegger, Editor of Trade Van Driver, stated: "Trade Van Driver Magazine prides itself on offering a true reflection of the thoughts and feelings of its readership. Now in their thirteenth year, it is great to see some products taking the accolade for a 13th time, as well as new products scoring a first win."
The judges remarked: "No prizes are offered for those who guessed that the mighty D-Max would clinch this prize again, as it has done every year since the Trade Van Driver Awards began 13 years ago. While Isuzu faces some strong and capable opposition, the judges still felt that this truck’s mixture of tough performance, splendid standard spec and rock bottom prices were again enough to battle through to the top place. We had a D-Max on test for nine months recently and were left convinced that while coming close, none of the rivals could quite match it."
George Wallis, Head of Marketing at Isuzu UK, expressed his pride in the D-Max’s continued success: "We’re over the moon to see the D-Max win for the thirteenth time running at the Trade Van Driver Awards. This isn’t just an on-the-hoof lucky streak – it’s a testament to the unbridled capability, durability and reliability of every model. The Isuzu D-Max is the ultimate workhorse pick-up. And clearly, our customers love to take the reins."
Additional Accolades in 2025
This latest recognition adds to a growing list of achievements for Isuzu D-Max in 2025. It has already received several other awards such as Pick-Up of the Year from Company Car & Van and Best Range from Overlander 4x4 (Pick-Up of the Year Awards). Additionally, it earned Best Back-Up from Overlander 4x4 (Pick-Up of the Year Awards) and a Sustainability Award from Overlander 4x4 (4x4 of the Year Awards).
The ongoing recognition underscores Isuzu's commitment to delivering robust and reliable vehicles that exceed expectations annually. Trade Van Driver is dedicated to owner-drivers and small fleet operators using light commercial vehicles in their businesses. It combines expert journalism with real-world feedback from its readership.
Founded in Japan in 1916 and established in the UK in 1987, Isuzu has built a reputation for dependable vehicles that work hard alongside their owners. The award-winning Isuzu D-Max continues setting benchmarks for professional pick-ups with over one tonne payload capacity and proven off-road capabilities supported by comprehensive warranties.
The conclusion highlights how Isuzu remains focused on building commercial vehicles designed for tough tasks daily.
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