INFINITI Achieves Second Place Among Luxury Automotive Brands In 2024-2025 Report
INFINITI has been acknowledged as a leading luxury car brand in the 2024-2025 Automotive Reputation Report, securing second place with a Reputation Score of 738. This accolade highlights the brand's commitment to engaging luxury car buyers and adapting to their changing needs. In today's digital age, managing online reviews is crucial for success in the automotive sector.
Modern consumers increasingly depend on online reviews to guide their purchasing decisions. By actively addressing feedback, INFINITI has bolstered its credibility and promoted transparency within its retail network. The brand has consistently excelled in Reputation's annual rankings, achieving first place among U.S. luxury brands in 2023 and 2021, and finishing second in 2024 and 2022.

"INFINITI has been redefining client experiences and setting the standard for luxury in the automotive industry since its inception 35 years ago," stated Craig Keeys, group vice president of INFINITI Americas. "Our recognition in the 2024-2025 Reputation Report reflects INFINITI's unwavering commitment to delivering exceptional, client-centered experiences that meet the evolving expectations of luxury consumers."
To further enhance customer satisfaction, INFINITI invests in initiatives like INFINITI NOW, INFINITI Premium Care, INFINITI Valet, and ICAR-X sales and service apps. These programs streamline the sales-to-service journey. Additionally, new initiatives such as INFINITI Client Experience Coordinators and MyINFINITI Experts have been introduced specifically for the all-new 2025 QX80 model.
The annual Reputation report assesses brands and retailers across North America using its proprietary Reputation Score. This score ranges from 0 to 1,000 and evaluates sentiment analysis, engagement levels, and visibility across digital platforms.
INFINITI Motor Company is headquartered in Yokohama, Japan, with operations worldwide including regional offices in the Americas, China, and Dubai. Their premium automobiles are manufactured in Japan, North America, and China. Design studios are located in Atsugi-Shi (near Yokohama), London, San Diego, and Beijing.
For more information about INFINITI's technologies or services like INFINITI Premium Care or Valet service availability at participating retailers, customers should contact their local retailer for details. Note that services may vary by location.
The INFINITI Client Experience Coordinator Program is available for up to one year from the purchase date of a new 2025 QX80 but is not transferable to subsequent owners. MyINFINITI Expert is offered once per eligible vehicle purchase or lease from retailer stock.


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