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Imprimatur Celebrates Three Decades Of Innovation In Automotive Translation Services
Imprimatur, a language and communications expert, marks its 30th anniversary with a stronghold in automotive translation. Established in April 1995, the company has amassed significant language resources to meet evolving client needs. Its first clients, Bentley Motors, Triumph Motorcycles, and Massey Ferguson, remain loyal after three decades.
Imprimatur's translation services blend human expertise with machine efficiency. The company was an early adopter of machine translation in the 1990s. Today, it combines automated translations with human oversight to ensure quality and audience-specific communication. This approach enhances speed and efficiency for clients.
The company's extensive library of translations and dictionaries ensures consistent brand messaging across languages. Imprimatur's assets reflect years of service in the automotive sector. They maintain a uniform tone of voice for all publications.
Imprimatur serves vehicle and motorcycle manufacturers by managing diverse briefs from various departments like Design & Engineering, Sales & Marketing, Communications, and Aftersales. Their work includes websites, brochures, PR materials, homologation specifications, infotainment content, and service information.
Nicola Humphreys, founder and Managing Director of Imprimatur, stated: "Having worked with our clients for decades, some of them have grown from small-scale producers to major automotive brands. We have been privileged to play a part in supporting their success by maintaining a customer-first and future-centric focus. Now we are channelling our automotive experience into AI to ensure we continue to offer a valued service for all language and translation needs."
This year will see Imprimatur unveil new advancements in translation technology after completing pilot tests with launch partners. A revamped website at www.imprimatur.co.uk showcases the company's enduring presence and forward-looking vision.
Global Reach and Certifications
Since 1995, Imprimatur has served global automotive manufacturers and suppliers with technical and creative language projects. Based in London but operating worldwide through a network of language experts, the company holds ISO certifications 9001:2015, 17100:2015, and 18587:2021. It is also associated with the Society of Motor Manufacturers and Traders as well as the Motor Industry Communicators Association.
The company's commitment to innovation ensures it remains at the forefront of industry changes while continuing to deliver tailored communication solutions for its clients.
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