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Hyundai Vehicles Now Available For Purchase Through Amazon Autos Platform
Hyundai has partnered with Amazon Autos to allow customers in the U.S. to browse, order, and finance new Hyundai vehicles online. This service is available in 54 markets, covering 71% of Hyundai's sales volume. Customers can choose their vehicle and schedule a pickup from a local dealer. More dealers and features will be added throughout the year.
Amazon Autos offers a straightforward online experience for buying Hyundai vehicles. Customers can search for cars by make, model, trim, colour, and features at local dealerships. They can secure financing or pay in full, complete the checkout process online, and schedule a pickup time at the dealership. This provides a seamless car-buying experience.
The pricing on Amazon Autos is transparent and set by the dealer, including all taxes and fees. This eliminates the need for negotiation. Customers can also trade in their existing vehicle by providing details about its condition and uploading images. The trade-in value is determined by an independent third party and applied towards the new purchase.
To promote this initiative, Hyundai has launched a comprehensive marketing campaign featuring TV ads, digital videos, and social media content. The campaign highlights the ease of purchasing a Hyundai vehicle through Amazon Autos. Ads will air during major sports events and on Amazon Prime Video properties.
A mini-campaign titled "In the Time it Takes" will run from mid-January through March on digital and social channels. It showcases how buying a Hyundai on Amazon Autos is quicker than everyday tasks like finding a remote control or teaching slang terms to parents.
Hyundai's Commitment to Innovation
José Muñoz, President and CEO of Hyundai Motor Company, expressed excitement about this collaboration with Amazon Autos. He stated that it represents the future of automotive retailing by allowing customers to discover and purchase their preferred Hyundai model conveniently through one of the world's most trusted shopping platforms.
Beth Gilbert Beans from Fred Beans Automotive Group shared her enthusiasm for this new sales channel. She mentioned that delivering cars to customers is always special, regardless of how long she's been in the business. This partnership allows them to connect with millions of shoppers on Amazon.
Hyundai Motor America Operations
Hyundai Motor America provides U.S. consumers with a diverse range of technology-rich vehicles while supporting Hyundai Motor Company's vision for progress. The company has significant operations in the U.S., including its headquarters in California and manufacturing plants in Alabama.
These operations contribute significantly to the U.S. economy, generating $20.1 billion annually and supporting 190,000 jobs according to an economic impact report. More information about Hyundai's initiatives can be found on their official website.
The integration with Amazon Autos marks a significant step forward for Hyundai dealers as they continue to expand their reach through this innovative platform. Additional functionalities like leasing options are expected to roll out early this year.
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