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Hyundai Achieves Second Place Among Mass-Market Brands In J.D. Power 2025 Initial Quality Study
Hyundai has achieved a notable position in the J.D. Power 2025 U.S. Initial Quality Study (IQS), ranking second among mass-market brands and third overall in the industry for the second year running. The Hyundai Santa Cruz was named the top Midsize Pickup for the second consecutive year, highlighting its bold design and quality. Additionally, the Sonata, Elantra, and Palisade secured second and third places in their respective segments.
Barry Ratzlaff, chief customer officer at Hyundai Motor North America, attributed this success to the team's dedication to quality. "Hyundai’s rise to second among mass-market brands in the J.D. Power 2025 IQS reflects our entire Hyundai Motor Group team applying relentless collaboration and focus on quality," he stated. He emphasised that the Santa Cruz's continued leadership in its segment is due to its unique design and high-quality performance.
The J.D. Power 2025 IQS study is based on feedback from 92,694 new vehicle owners surveyed within the first 90 days of ownership. This study measures initial quality by counting problems per 100 vehicles (PP100), with lower scores indicating higher quality. Conducted from June 2024 through May 2025, it aims to help automakers identify issues and improve products.
The Santa Cruz stands out with refined driving dynamics, clever storage solutions, and advanced technology features. It combines a robust powertrain with standard safety features and intuitive connectivity, offering both pickup versatility and crossover sophistication. This makes it suitable for both urban environments and off-road adventures.
David Sargent from J.D. Power presented the Best Midsize Pickup trophy for the Santa Cruz to Hyundai's North America Quality team in Fountain Valley, California on June 25, 2025. This recognition underscores Hyundai's commitment to delivering vehicles that meet high standards of quality and driver satisfaction.
J.D. Power's Role in Automotive Insights
J.D. Power is renowned for its automotive data analytics, providing insights that help industries optimise performance. Founded in 1968, it operates globally with offices across North America, Europe, and Asia Pacific. The company's studies are crucial for automakers seeking to enhance product quality based on consumer feedback.
The IONIQ 5 saw significant improvements with updates from a new plant in Georgia, while the New Santa Fe launched with better scores than previous models. Recognition of models like Sonata, Elantra, and Palisade further highlights Hyundai's consistent lineup strength.
Hyundai's Economic Impact
Hyundai Motor America plays a significant role in the U.S., contributing $20.1 billion annually to the economy and supporting 190,000 jobs through its operations and dealerships. Its commitment to technology-rich vehicles aligns with Hyundai Motor Company's vision of Progress for Humanity.
The J.D. Power study organises data into ten categories including infotainment, exterior design, driving assistance features, interior comfort, powertrain performance, seating comfort, driving experience, climate control systems, and other unique repair-related issues.
This comprehensive approach provides valuable insights into vehicle performance during early ownership stages. By leveraging these insights alongside advanced analytics tools, J.D. Power helps clients enhance business outcomes effectively.
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