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Hyundai Promise Reports Over 1.57 Lakh Pre-Owned Cars Sold In 2024
In CY 2024, Hyundai Promise marked a significant milestone by selling more than 1.57 Lakh pre-owned cars, hitting a record high with a year-on-year growth of 5.8%. This achievement underscores the program's growing popularity and trust among customers seeking quality pre-owned vehicles. Hyundai Promise, operated by Hyundai Motor India Limited (HMIL), has firmly established itself as the second-largest OEM-driven pre-owned car program in the country, supported by a robust network of over 600 dealers nationwide.
The program's success in CY 2024 was notably driven by the sales of the Hyundai i20, CRETA, and GRAND i10, which together accounted for 55% of all certified pre-owned car sales under Hyundai Promise. This trend highlights the enduring appeal of these models among pre-owned car buyers. The SUV segment, particularly with models like the CRETA and VENUE, has shown remarkable performance, making up 21% of the certified pre-owned car sales, with the CRETA alone contributing 13% to the total sales figures.
Mr. Tarun Garg, Whole-time Director and Chief Operating Officer at HMIL, shared his insights on the achievement, emphasizing the significance of transparency, trust, and reliability in the pre-owned car market. He stated, "The pre-owned car market in India has ample room for improvement in parameters like transparency, trust, and reliability - challenges that Hyundai Promise, as an OEM-owned network, directly addresses by using new-age technology and the trust of brand Hyundai. With over 1 million pre-owned car sales since inception, Hyundai Promise has redefined the experience of buying and selling used cars, making it more reliable, transparent, and hassle-free. The Hyundai CRETA stands as the most sought-after SUV with 13% contribution in the certified pre-owned segment, mirroring its unmatched popularity in the new car segment. SUV models such as the VENUE and CRETA fetch over 70% of its original price even after third year."
To ensure the quality of its pre-owned vehicles, Hyundai Promise subjects each car to a comprehensive 161-point checklist before listing. Cars under 7 years old come with a 1-year comprehensive warranty, while vehicles aged between 7 to 10 years receive a 6-month engine and transmission warranty. Additional perks include road-side-assistance and up to two free services, enhancing the ownership experience to mirror that of buying a new car.
Hyundai further enriches the customer experience with its innovative 'Click-to-Buy' platform, offering a seamless digital interface for buying and selling pre-owned cars. This online platform enables customers to easily explore available certified pre-owned cars, request test drives, and manage bookings from the comfort of their homes. Sellers benefit from a hassle-free process, capable of requesting evaluations and uploading documents digitally, ensuring a smooth transition from seller to buyer.
Hyundai Promise's record-breaking sales in CY 2024 highlight its success in providing a trustworthy, transparent, and convenient platform for buying and selling pre-owned cars in India. Through stringent quality checks, comprehensive warranty offerings, and a user-friendly digital platform, Hyundai Promise continues to enhance the pre-owned car buying experience, reinforcing its position as a leading program in the industry.
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