Hyundai Motor Celebrates Winning 18 IF Design Awards For 2025, Showcasing Design Excellence

Published: Tuesday, March 18, 2025, 22:02 [IST]

Hyundai Motor Company, alongside its Robotics LAB, has secured 18 iF Design Awards for 2025. This achievement highlights Hyundai's commitment to innovative and sustainable design across multiple sectors. The recognition marks the eleventh consecutive year Hyundai has been acknowledged at these awards, reinforcing its focus on future mobility solutions.

The iF Design Awards, established in 1954, are a prestigious competition in the design world. Each year, approximately 10,800 designs from 72 countries are evaluated. Winning requires passing a rigorous two-stage selection process, affirming a design's relevance and impact.

This year, Hyundai's victories span eight disciplines and 12 categories. These include automotive designs like the IONIQ 9 and PALISADE, as well as brand communications. The breadth of awards showcases Hyundai's design excellence across various fields.

The IONIQ 9 is an 'Aerosthetic Lounge' that balances aerodynamic performance with aesthetics and space. It sets a new standard for luxury SUVs by combining functionality with a customer-centered approach. Meanwhile, the PALISADE offers a bold presence with refined details and interior usability.

Hyundai's INITIUM represents its vision for a sustainable hydrogen-powered future. It embodies strength and elegance through robust structures and clean lines. The Smart Taxi Indicator enhances visibility without damaging vehicles, reducing costs and preventing accidents.

The Global Home Charger offers an innovative charging experience compatible with Hyundai and Genesis electric vehicles worldwide. It features integrated design, competitive pricing, and a 22kWh output.

Robotics LAB Contributions

The Robotics LAB’s X-ble Shoulder is designed to reduce injury risks for auto manufacturing employees who frequently lift their arms above head height. This wearable robot features a minimalist design for ease of use and comfort.

The ACR (Automatic Charging Robot) Service uses AI to assess parking status and charge vehicles autonomously or manually parked. It is accessible to all users, including those with disabilities.

Showcasing Future Mobility

At CES 2024, Hyundai showcased 'Inside the City of Ease,' embodying its vision of human-centered spaces powered by hydrogen energy. The IONIQ Lab in Bangkok serves as an innovation hub for Thailand’s electric vehicle market.

The Robotic Retail Experience at the IONIQ showroom in Bangkok utilizes robotics technologies to present Hyundai Motor Group’s E-GMP EV platform in an engaging way.

Celebrating Achievements Through Campaigns

The FIFA Women’s World Cup campaign celebrates women's football history while highlighting Hyundai Motor’s support for the sport. Additionally, the All-New SANTA FE Launching Book narrates the story of this SUV model through its five generations.

Brand Consistency Through Technology

The AD Creator platform ensures global brand consistency while catering to local car dealers. It allows users to create high-quality marketing materials aligned with Hyundai’s brand guidelines using AI technology.

SangYup Lee, Executive Vice President of Hyundai and Genesis Global Design stated: "This recognition from iF Design Award is a testament to the exceptional dedication exhibited by our team of visionary designers and collaborative engineers."

Established in 1967, Hyundai Motor Company operates in over 200 countries with more than 120,000 employees dedicated to addressing real-world mobility challenges globally. With its vision ‘Progress for Humanity,’ Hyundai aims to transform into a Smart Mobility Solution Provider by investing in advanced technologies like robotics and Advanced Air Mobility (AAM).