Click it and Unblock the Notifications
Hyundai's He Got Money Campaign Showcases The Financial Benefits Of The 2025 Tucson Hybrid
Hyundai Motor America, in collaboration with Culture Brands, has launched a new campaign titled "He Got Money" to promote the 2025 Hyundai Tucson Hybrid. This campaign is part of the "OKAY Hyundai" series and uses humour and cultural elements to highlight smart financial decisions. The storyline follows Sidney, whose seemingly lavish lifestyle is actually supported by the savings from his new Hyundai Tucson Hybrid.
The campaign features actress Kathleen Bradley, known for her roles in "Friday" and "The Price Is Right," adding a nostalgic touch. Her presence enhances the intergenerational appeal of the story. The ad showcases how Sidney's choice of vehicle allows him to enjoy life's luxuries without overspending, thanks to the hybrid's fuel efficiency.
Erik Thomas, director of experiential and multicultural marketing at Hyundai Motor America, stated, "Our latest work with Culture Brands continues to deepen Hyundai’s connection with the African American community through storytelling that truly connects and entertains." He emphasised that the Tucson Hybrid allows drivers to enjoy style and comfort while saving money on fuel.
Eunique Jones Gibson, CEO and chief creative officer of Culture Brands, explained their vision: "With ‘He Got Money’, we wanted to show that you can enjoy life's little luxuries without breaking the bank." She highlighted how smart choices can maintain one's style while keeping conversations buzzing among family members.
The 2025 Hyundai Tucson Hybrid combines power and efficiency with its 1.6L turbocharged hybrid engine. It offers up to 35 MPG combined and includes advanced technology such as a 12.3-inch touchscreen with wireless Apple CarPlay and Android Auto. Safety features like Forward Collision-Avoidance Assist are also standard.
This campaign will be broadcast across various platforms in both 15- and 30-second formats. It aims to engage audiences through humour while reinforcing Hyundai's dedication to cultural storytelling and representation.
About Culture Brands
Culture Brands is an independent agency founded by Eunique Jones Gibson in 2017. It focuses on authentically representing African Americans in media through culturally relevant campaigns. Based near Washington D.C., it engages with audiences via owned media platforms like Because of Them We Can.
Hyundai Motor America provides a diverse range of vehicles in the U.S., supporting its vision for progress. With significant operations across America, including manufacturing plants and R&D facilities, Hyundai contributes substantially to the U.S. economy through jobs and economic impact.
The "He Got Money" campaign underscores how financial savvy can lead to joyful living without compromising on style or comfort. By choosing vehicles like the Tucson Hybrid, consumers can make informed decisions that benefit both their wallets and lifestyles.
Continue with Google