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Hyundai Canada Appoints Brad Ross To Lead Corporate Communications And Enhance Public Image
Brad Ross has been appointed as the senior manager of corporate communications at Hyundai Auto Canada. This newly established role within the company aims to enhance Hyundai Canada's public image through strategic communication efforts. Ross will focus on promoting corporate objectives, including Corporate Social Responsibility (CSR) initiatives, and managing crisis communications.
Ross's responsibilities include both internal and external communication strategies, ensuring that Hyundai's corporate goals are effectively communicated. He will work alongside Jenn McCarthy, who continues to manage brand and product public relations. Both report to Christine Smith, the director of marketing at Hyundai Auto Canada.
With a background in high-profile roles at the Toronto Transit Commission and the City of Toronto, Ross brings extensive experience in crisis management and media relations. His career has been marked by a commitment to honesty and transparency in communications, which he plans to continue at Hyundai Canada.
Christine Smith expressed confidence in Ross's abilities, stating, "Brad’s exceptional track record in strategic communication, crisis management, and building public trust makes him an invaluable addition to our organization." She believes his leadership will strengthen Hyundai's brand presence in Canada.
Ross is joining Hyundai during a period of significant change for the company. The brand recently announced major shifts in its executive leadership and introduced Hyundai Hope On Wheels in Canada, marking its largest CSR initiative so far.
Hyundai's Commitment to Sustainability
Ross is enthusiastic about his new role at Hyundai Canada. He stated, "I look forward to this exciting, new challenge here at Hyundai Canada where I will continue my communications approach of honesty, openness and transparency in all that I do." He aims to share the company's dedication to sustainability while providing excellent products for Canadian consumers.
Established in 1983 and based in Markham, Ontario, Hyundai Auto Canada was the first subsidiary of Hyundai Motor Company outside Korea. The company offers a diverse range of vehicles to Canadian consumers through its network of over 226 dealerships nationwide.
A Respected Voice in Communications
Ross's ability to handle complex issues with integrity has earned him respect within the communications industry. His expertise is expected to play a crucial role as he leads future corporate announcements and inquiries for Hyundai Canada.
The company has been recognised as one of Canada's Top 50 Best Workplaces™ for seven consecutive years by the Great Place to Work® Institute. Additionally, Hyundai serves as the official automotive partner for both the National Hockey League Players' Association (NHLPA) and the National Hockey League (NHL®) in Canada.
The appointment of Brad Ross signifies an important step for Hyundai Auto Canada as it seeks to deepen its connection with Canadian audiences through effective communication strategies.
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