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Honda Becomes Founding Partner Of LA28 Olympic And Paralympic Games Supporting Team USA Athletes
Honda has announced its role as a Founding Partner for the LA28 Olympic and Paralympic Games. The company will provide an accessible vehicle fleet using various mobility products. This partnership also includes support for U.S. Olympic and Paralympic teams during the Milano Cortina 2026 Winter Games and the LA28 Games. Honda's commitment reflects its long-standing investment in America, with over 30,000 associates across the country.
Honda's involvement with the LA28 Games was revealed at a celebration held at American Honda's headquarters in Torrance, California. Key figures such as American Honda President & CEO Kazuhiro Takizawa, LA28 Chairperson Casey Wasserman, and USOPC CEO Sarah Hirshland attended. Olympians and Paralympians like Misty May-Treanor, Sara Hughes, and Susannah Scaroni were also present.
Honda has a history of supporting athletes in their pursuit of Olympic and Paralympic dreams. Global Honda sponsored three Paralympic athletes at the Paris 2024 Games, including U.S. Paralympian Susannah Scaroni. Scaroni won gold in Tokyo 2020 and is hopeful for LA28. For nearly four decades, Honda has sponsored the Collegiate Women Sports Awards and the prestigious Honda Cup.
The partnership between Honda and LA28 aims to inspire excellence through shared values. "In 2028, thousands of athletes will descend on Los Angeles to chase their Olympic and Paralympic dreams," said Casey Wasserman. "LA28 and Honda share a belief in the power of those dreams—and in the ability of the Games to inspire people everywhere to reach for excellence."
As part of its role, Honda will offer a range of mobility products during the Games, focusing on electrified vehicles like the upcoming Honda 0 Series and Acura RSX. Powersports products such as motorcycles, ATVs, side-by-sides, Motocompacto e-scooters, and Marine engines will also be available.
"Few events embody perseverance, self-belief, the spirit of competition and the pursuit of excellence like the Olympic and Paralympic Games—qualities that align with the longstanding Honda global brand slogan," said Kazuhiro Takizawa.
Expanding Media Collaboration
Honda plans to expand its partnership with NBCUniversal through a multi-platform media collaboration spotlighting both Milano Cortina 2026 and LA28 Games coverage. Mark Marshall from NBCUniversal expressed excitement about showcasing empowering stories with Honda's support throughout their comprehensive coverage.
This collaboration builds on Honda's six-decade commitment to Los Angeles communities. Over $16 million has been committed by Honda this year alone towards advancing mobility initiatives alongside education programs focused on traffic safety within local communities nationwide.
Honda's Legacy in Southern California
Since opening its first U.S. office on Pico Boulevard in 1959 before moving into Gardena five years later then settling into Torrance by 1990—Honda’s ties have only deepened over time through partnerships with cultural institutions across Southern California.
The LA28 Games mark Los Angeles' third time hosting Olympics after previous events held back during both 1984 &1932 while being first-time hosts for Paralympics too! The event is independently operated by nonprofit organizations funded via corporate partners licensing agreements hospitality ticketing programs alongside significant contributions from International Olympic Committee itself!
The United States Olympic & Paralympic Committee (USOPC) serves as National Olympic Committee responsible for protecting supporting empowering Team USA athletes competing globally across various sporting events since its founding back during late nineteenth century!
NBCUniversal remains one leading media entertainment companies worldwide creating distributing world-class content through film television streaming services theme parks consumer experiences owned operated under Comcast Corporation umbrella!
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