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Honda Introduces Enhanced Red Rider Rewards Program With Over $16 Million In Payouts For 2025 Season
American Honda has unveiled its enhanced Red Rider Rewards program for 2025, offering substantial incentives to racers across various disciplines. This initiative underscores Honda's commitment to supporting competitors at all levels. The program covers over 190 race series in the U.S., with more than 1,425 events in 11 categories, including AMA Supercross, AMA Pro Motocross, and road racing.
The Red Rider Rewards program provides nearly $16.5 million in potential payouts. It includes models like the CRF Performance line, CBR sport bikes, and Talon sport side-by-sides. This extensive support highlights Honda's dedication to fostering competitive racing environments across multiple platforms.
Honda has transitioned the rewards program to the Brandecation race-contingency platform for 2025. This change aims to enhance user experience by simplifying the process of checking and using race earnings on various devices. Participants must register on this new platform via HondaRideRed.com by selecting "enroll."
Jeff Weiner, Assistant Manager of Racing at American Honda, expressed enthusiasm about the program's growth. "We're excited to continue to grow the Red Rider Rewards program each year, as we want to reward our customers for their efforts," he stated. He emphasized Honda's tradition of success and encouragement for racers to "Ride Red."
In addition to financial incentives, Honda offers trackside support through collaborations with JCR Honda, SLR Honda, Phoenix Racing Honda, Honda Talon Factory Racing, and DR Powersports. These partnerships provide essential assistance during races, further demonstrating Honda's commitment to its racers.
American Honda Motor Co., Inc., serves as the exclusive distributor of Honda motorcycles, scooters, ATVs, and Side-by-Sides in the U.S. The company's Power Sports & Products Division manages sales and marketing through independent authorized dealers. For more details on their offerings, visit powersports.honda.com.
The updated Red Rider Rewards program reflects American Honda's ongoing dedication to supporting racers and enhancing their competitive experiences across various disciplines in 2025.
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