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Hispano Suiza Offers Exclusive Customer Experience With Personalised Journeys And Luxury Hospitality
Hispano Suiza offers a unique and personalised experience for car enthusiasts. Their approach, divided into three stages—Meet, Feel, Live—allows customers to engage deeply with the brand. Guests are welcomed at Montmeló and Peralada Castle, where they can configure their hypercar. This includes test drives on roads and tracks, a luxurious hotel stay, and a Michelin-starred dinner.
The journey begins with a personalised questionnaire to understand each customer's preferences. This initial stage takes place at the company's Atelier in Montmeló, Barcelona. Here, clients meet Hispano Suiza's CEO Sergio Martínez Campos and other key team members. A significant highlight is the meeting with Design Director Francesc Arenas to start designing their dream hypercar.
The second phase occurs at the Hispano Suiza Design & Innovation Centre at the Barcelona-Catalunya Circuit. Customers enjoy an exclusive test drive on a closed track with former F1 driver Luis Pérez Sala. This thrilling experience allows them to connect with the vehicle's performance and advanced technology under expert supervision.
After this exhilarating drive, guests head to Peralada in Girona, where Hispano Suiza originated. They visit Peralada Castle for a private tour of the Hispano Suiza Museum and library. The library houses rare editions of Don Quixote and Salvador Dalí's personal correspondence. Dinner follows at Castell Peralada, a Michelin-starred restaurant within the castle.
Hispano Suiza was founded in 1904 by Damián Mateu in Barcelona with engineer Marc Birkigt. Over four generations of the Suqué Mateu family have owned it. Between 1904 and 1946, they produced over 12,000 luxury vehicles and 50,000 aircraft engines. In 2019, Miguel Suqué Mateu revived the brand to preserve its legacy while focusing on future innovation.
The final part of the journey includes an overnight stay at Perelada Resort, featuring exquisite cuisine by chef Paco Pérez and luxurious amenities like a golf course and Wine Spa. The next day concludes with a visit to the new Perelada winery designed by RCR Arquitectes. Clients also test drive one of Hispano Suiza's models on local roads.
Future Vision
Sergio Martínez Campos leads Hispano Suiza into its future while honouring its past achievements. In 2024, they launched Carmen Sagrera to celebrate their 120th anniversary alongside previous models Carmen (2019) and Carmen Boulogne (2020). These electric hypercars redefine luxury driving experiences for discerning customers seeking excellence.
Hispano Suiza ensures every detail is perfect for their guests' comfort during this exclusive journey. They provide private transfers and personalised assistance throughout the experience to maintain high hospitality standards.
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